It is time to submit the final plan to the executive management team. It will include the following components, which can be taken from past assignments in this course:
The executive summary
Introduction
Marketing goals
The situational analysis
The SWOT analysis
Customer profiles by describing the company’s target markets (include the demographic and psychographic profiles for each product line)
The product strategy (incorporate all three new products into the plan, and describe each product line and its features and benefits)
The advertising plan, which will include the following:
The logo/slogan
The company’s 10th anniversary marketing message
One promotional campaign
One evaluation method in the postmarketing phase
The media plan
Conclusion
Your assignment should contain a cover page, an executive summary page, and a reference page in addition to the body paragraphs. The body of the paper should be 8 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 10
pages in length.