Week 3 will help students develop an understanding of what money is, what forms money takes, how the banking system helps create money, and how the Federal Reserve controls the quantity of money. Students will learn how the amount of money affects inflation and interest rates in the long run, and production and employment in the short run. Students will find that, in the long run, there is a strong relationship between the growth rate of money and inflation. Students will review the basic concepts macroeconomists use to study open economies and will address why nation's net exports must equal its net capital outflow. Students will demonstrate the relationship between the prices and quantities in the market for loanable funds and the prices and amounts in the market for foreign-currency exchange. run, and production and employment in the short run. Students will find that, in the long run, there is a strong relationship between the growth rate of money and inflation. Students will review the basic concepts macroeconomists use to study open economies and will address why a nation's net exports must equal its net capital outflow. Students will demonstrate the relationship between the prices and quantities in the market for loanable funds and the prices and quantities in the market for foreign-currency exchange. Student will learn to analyze the impact of a variety of government policies on an economy's exchange rate and trade balance. 
Assignment Steps 
Resources: National Bureau of Economic Research 
Develop a 2,100-word economic outlook that includes the following:
Analyze the history of changes in GDP, savings, investment, real interest rates, and unemployment and compare to next five years forecast.
Discuss how government policies can influence economic growth.
Analyze how monetary policy could influence the long-run behavior of price levels, inflation rates, and other real or nominal variables. Describes how trade deficits or surpluses can influence the growth of GDP. Discuss the importance of the market for loanable funds and the market for foreign-currency exchange to the achievement of the strategic plan.behavior of price levels, inflation rates, costs, and other real or nominal variables.

Recommend, based on your above findings, whether the strategic plan can be achieved and provide support. 
Use a minimum of three peer-reviewed sources from the University Library. 
Format your paper consistent with APA guidelines. 

Midterm Project, Part III Assignment Instructions: You will use two items to complete Part III. First, go back and review the company that you created for the Module 2 Discussion Board (ATTACHED MIDTERM PART 1). Think strategically about the company, its products and services related to cost. Then, review the case study on Boeing (ATTACHED) (http://web.mit.edu/ctpid/lara/pdfs/abccasestudy.pdf) to understand a bit about how activity-based costing and activity-based management can impact managerial decisions within firms. Once you have completed these two activities, respond to the following questions, in the space provided below. You should use source materials and citations / references (in APA format) to help support your answers. Generally, 2-5 sources (or more) should be used. Remember to double your answers as well. Topic A (5 points) – Using the company you created in Module 2, if you were to conduct an ABCM pilot in the organization, which stakeholders would be most likely to support the project? Which stakeholders would find the project threatening or problematic? Why? Answer: Topic B (5 points) – Do you believe that make-buy decisions would be better, or not different with an ABCM system in place? Why do you reach this conclusion? Answer: Topic C (5 points) – Do you believe that continuous improvement efforts would be better focused by such a system, or do you think they would not be helped? Why? Answer: Topic D (5 points) – Do you have enough evidence here to decide whether you would support or oppose an ABCM initiative with your company? If so, explain. If not, what additional information or information would you need? Answer: References:

Required Readings
Read: Ch. 1 and 2 | Kotler, P., & Keller, K. (2011). Marketing Management (14/e Edition) Upper Saddle River, NJ: Prentice-Hall.

Content Folder
Presentations for Unit 1
This folder contains: The unit one lectures.

1. Unit 1 PPT Lecture 1- This is the very first lecture of a series of lectures that you will see and hear throughout the duration of the course. In this unit you will be introduced to the concept of Marketing. https://herzing.blackboard.com/bbcswebdav/pid-10588080-dt-content-rid-23824667_1/courses/66-2173-A-BU615-7/MBA%20615%20Unit%201%20Lecture%201%281%29.mp4

2. Unit 1 PPT Lecture 2- In this presentation we learn about the history of marketing. We will see that due to the evolution of marketing that the marketing concept a long way over the last hundred or so years. We will begin by briefly mentioning the pre-marketing trade era and then proceed from there. https://herzing.blackboard.com/bbcswebdav/pid-10588083-dt-content-rid-23824669_1/courses/66-2173-A-BU615-7/MBA%20615%20Unit%201%20Lecture%202.mp4

3. Unit 1 PPT Lecture 3- In this presentation we learn the difference between for profit and not for profit https://herzing.blackboard.com/bbcswebdav/pid-10588084-dt-content-rid-23824671_1/courses/66-2173-A-BU615-7/MBA%20615%20Unit%201%20Lecture%203%281%29.mp4

4. Unit 1 Video Lecture 4 – This video presentation introduces the concept of marketing. Moreover, it provides a definition of marketing and also discusses the marketing process in clear and comprehensive terms.http://www.youtube.com/watch?v=jUoDjnkv5fM

5. Unit 1 Video Lecture 5 – In this video presentation, Brian Tracy discusses the four principles of marketing strategy. He provides clarity on the concept of marketing as well as dispels some of the misconceptions that are common regarding marketing and the marketing process.http://www.youtube.com/watch?v=hZLMv5aexto
Item
Unit 4 Project Description
Objective: BU 615 Marketing Midterm Project: See review details and begin to prepare.

Purpose: For the assignment, you are to write an academic paper entitled: “The Development of Marketing and the Marketing Process.” You are to provide an overview of the concept of marketing from the early stages to current marketing initiatives, strategies, processes, and trends. You are to fully support the paper with extensive research and text material.
Description: This is an academic assignment and authoritative sources are required and should be retrieved through the University’s research library. Web sources such as e-how, Wikipedia, or personal blogs are not acceptable. You are expected to discuss the concepts of marketing in a way that demonstrates graduate-level critical thinking skill, extensive analysis, and evaluation of current research.