Marketing Principle


External (macro) analysis: PESTEL


This section presents and describes research from relevant, up-to-date and credible sources (like Proquest) on all parts of the external environment or matters over which the company has no direct control, and do so in the form of a PESTEL.PESTEL stands for : Political, Economic; Socio-cultural; Technological ; Environmental (Natural Environment) and Legal issues. These findings are to be applied to the product in question. Opportunities and Threats for the product/company that come from the research need to be explored.


Use a table.Show how pestel affects your linkages.Each quadrant at least 5 points.

5X5 table,write in point form and elaborate inside the table,include some picture

product choosen : MILO

competitor: holicks and ovaltine


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