The purpose of this assignment is to draft a preliminary review of information sources for your applied research study. This assignment will be used to help you develop a draft prospectus. The review of information sources provides a summary of the history of your topic, recent research in the field, and other pertinent information sources relevant to the topic which may not be based on prior research (e.g., past handbooks or manuals, review of competitors manuals, other relevant documents, etc.). It should include information about theories, theorists, and a detailed explanation about why this area of research is important, as well as include information that is important or relevant to the specific organization and study. A review of information sources should read like a coherent essay instead of a list of article summaries (annotated bibliography).
Your information source review should include the following:
Select publications that were published in the past 10 years.
Major theorists in the area that have shaped your discipline and/or applied research topic.
Identify a minimum of ten publications, including at least one applied research article.
Select documents from the organization that provide information on past policies or practices relevant to the topic.
Select documents from similar organizations within the field, such as competitors, that provide information on similar policies and practices relevant to the topic.
Draft a clear paper describing the background and recent research about your topic.
Explain why your research project is important to your field.
Note: You may refine the literature review started in W7000 and revised in earlier research courses.
All written assignments and responses should follow APA rules for attributing sources. Your final paper will be a 3- to 8-page Microsoft Word document (excluding title and reference pages) written in APA 6th edition format and utilizing at least seven scholarly sources.
Part 3 Marketing Plan (Due in Week 6, 30 points)
In this final piece of the Course Paper, you will develop a brief marketing plan for your product or service. In this section, you should do the following.
Identify the overall marketing goals.
Identify three to five specific marketing objectives (these should be specific, measurable, achievable, realistic, and have a time element).
Identify specific marketing strategies for achieving these objectives and goals, including
product strategies (what your product will look like);
distribution strategies (how you will distribute the product or service to your target market);
promotion strategies (how you will promote your product or service); and
pricing strategies (how you will price your product or service).
You should clearly articulate how your intended strategies satisfy the needs of your target market.
The length of the marketing plan component should be 800-1600 words. You should cite all sources in APA style, both in text and at the end of the document. You are required to have at least three sources to support this component of the paper.
***Please see attached supporting documents