Who are the “Early Adopters”?

Who are the “Early Adopters”? What is the best way to promote to this particular segment of customers? Please use an example to illustrate your points.

Can cell phone (wireless) service providers use the relationship marketing approach to deal with its customers?

Briefly explain the linear campaign management process.

Imagine you are Toyota’s marketing manager who is responsible for the Camry product line. How would you increase the company’s profitability by utilizing the concepts of CRM?


Dyche. (2001). The CRM Handbook: A Business Guide to Customer Relationship Management, 1st Edition. Addison-Wesley Professional.

ISBN – 13: 978-0201730623 ISBN – 10: 0201730626

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