Evaluation Of Corporate Performance

The Final Paper will involve applying the concepts learned in class to  an analysis of a company using data from its annual report. Using the  concepts from this course, you will analyze the strengths and weaknesses  of the company and write a report either recommending or not  recommending purchase of the company stock. 

Research Tip: The “Mergent” database in the Ashford University  Library contains company profiles and financial information for publicly  traded companies and their competitors.  To access this database enter  the Ashford Library and select “Find Articles and More” in the top menu  panel. Next, select “Databases A-Z” and go to section “M” for “Mergent”.  For help with using Mergent, use Mergent Online Quick Tips.

For help with reading an annual report access this handy guide (Links to an external site.)Links to an external site. from Money Chimp.

The completed report should include:


  • An introduction to the company, including background information.   
  • A complete and thorough financial statement review.
  • Pro Forma financial statements (Balance Sheet and Income Statement)  for the next fiscal year, assuming a 10 percent growth rate in sales and  Cost of Goods Sold (COGS) for the next year.
  • Complete ratio analysis for the last fiscal year using at least two ratios from each of the following categories:


  • Liquidity
  • Financial leverage
  • Asset management
  • Profitability
  • Market value
  • Debt
  • Per-Share
  • Measures of relative value (P/E, P/B)
  • Activity
  • Cash Flow


  • A calculation of Return on Equity (ROE) using the DuPont system.
  • Assessment of management performance by calculating Economic Value Added (EVA).
  • A synopsis of your findings, including your recommendations and  rationale for whether or not to purchase stock from this company.
  • Evaluate the financial risks associated with operating  internationally.  If your chosen company does not operate  internationally, evaluate what the financial risks could be if they were  to expand internationally.

The paper



  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of critical thinking.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least five scholarly sources, such as the textbook, industry reports, and articles from the Ashford University library to support your findings and recommendations.
  • Must document all sources in APA style as outlined in the Ashford Writing Center.
  • Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.

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