Harley-Davidson: Business Overview for New Planning Team Members

As a member of Harley-Davidson's strategic planning team, you have been asked to create a five- to six-slide Microsoft PowerPoint presentation titled "Harley-Davidson Today: A Brief Overview of the Business" to orient members who have been newly added to the strategic planning team.

The PowerPoint presentation should include at a minimum the following:

· The CEO's vision and overview of 2009 performance

· The organizational structure and management team

· A brief description of each of the brands/business units and the products and services offered

· Key corporate goals and objectives such as new products, new markets, and new customers

· Total Revenues in 2009 and Net Profit in 2009

Assignment Criteria:

– Created PowerPoint presentation to provide an orientation overview of Harley-Davidson's business.

– Included in your presentation: the CEO's vision and overview of 2009 performance

– Included in your presentation: the organizational structure and management team

– Included in your presentation: a brief description of each of the brands/business units and the products and services offered

– Included in your presentation: a brief description of each of the brands/business units and the products and services offered

– Included in your presentation: key corporate goals and/or objectives such as new products, new markets, and new customers

– Included in your presentation: total Revenues in 2009 and Net Profit in 2009

– Presentation is clear, concise, and well organized; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.

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