Archive for October 11th, 2017

Mapping the Product Life Cycle (PLC) Presentation

Purpose of Assignment 
The Product Life Cycle (PLC) is a vital component of the marketing plan. Monitoring products and services as they flow through this process helps marketing managers adjust their marketing strategies to keep products and services thriving for as long as possible. Monitoring this cycle helps companies and organizations continue to maximize the value of their products and services with their target over time. The purpose of this assignment is to give students the opportunity to understand how each stage in the PLC creates a need for adjustment to marketing strategies and allows students to assess what action(s) need to be taken. 
Assignment Steps 
Resources: Marketing: Ch. 1: pg. 4-10; Ch. 2: pg.40-46, 54-69; Ch. 11: pg. 292-309
Scenario: You currently work as the marketing manager of your favorite company/organization and manage the success of one of its products or services. Your responsibility is to monitor the stages of the Product Life Cycle (PLC) and adjust the marketing strategies as needed for your product to thrive for as long as possible. At each stage, you assess changes you need to make to the product, price strategy, as well as competition and profit.
Create a 10- to 15-slide (not counting cover slide or reference slide) Microsoft® PowerPoint® presentation with speaker's notes covering the following criteria:
Develop a slide setting the theme and goals of the presentation.
Define and discuss the PLC concept and its importance to marketing managers.
Define and discuss what role pricing strategy has in marketing and how marketing mangers decide what strategy to use.
Describewhat company/organization and product/service you are using.
Create one slide for each of the four stages of the PLC describing the stage and analyzes the implications each stage may have on price strategy, product, competition, and profit for your selected product/service. Use the product/service you selected to illustrate each stage as it is discussed with original examples.
Discuss the reasoning behind why the PLC is important to marketing managers and share examples of possible implications if it is not monitored.
Cite a minimum of two peer-reviewed sources with one coming from the textbook or the University Library. Use in-text citations in the presentation slides and speaker's notes to demonstrate your research. 
Format your presentation consistent with APA guidelines. 
Do not exceed the slide count. Use correct English, spelling, and punctuation in the Speaker Notes text blocks in PowerPoint.

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“Defense In Depth”

  • Examine the purpose of defense in depth, and determine why this is widely considered to be a best practice for securing a company's assets and physical and logical barriers. Determine whether or not you believe the implementation of defense in depth is the same in the enterprise as it is for small and medium-sized businesses.
  •  
  •  discuss whether or not you believe the defense-in-depth principle is past its prime and if there needs to be a new way of thinking. Indicate whether or not you believe the ever-growing costs in defense in depth make it prohibitive for companies to keep up with the ever-growing threat. Provide a rationale with your response.

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Employment Law Report

Choose your organization or one you know well to use for this assignment. ( Apple )

Develop a 1,050-word report including the following:

  • Briefly describe the management of human capital in the organization.
  • Describe three employment laws and the consequences of non-compliance.
  • Assess how your organization might structure its policies, practices, and or culture to ensure compliance. 

Format your assignment consistent with APA guidelines. 

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Business 400 Strategic management Individual case analysis

Individual Case Analysis 1

  1. Complete Experiential Exercise 4C, Step 1, on textbook page 124. Once you have found Table 4-4, complete the first 18 ratios and then 2 of your choice from the remaining growth ratios (this will equal the 20 required in the Assurance of Learning Exercise). It is required that you show your work. Use the financial documents on pages 29–31. 
     
  2. Complete Case 10: Tiffany & Co., Inc. on text page 446 in the case section, by answering the 3 questions on text page 454 (last page of the case, under the section heading "The Future").
    1. How rapidly and where should Tiffany add stores? Make sure to identify/analyze Tiffany's current business strategy, what issues they are facing, and then make recommendations based on quality research that is actionable by the company leadership.
    2. Is Tiffany an enduring luxury brand of unprecedented quality, or has the lower-priced Tiffany trinkets and online diamond retailers tarnished the Tiffany brand? Make sure to clearly identify Tiffany's business problem, suggest a solution/strategy for Tiffany to move forward supported by research.
    3. Can the Tiffany brand continue to fulfill the promise of the Blue Box, or is the Tiffany Blue Box just an overpriced, blue box? Analyze and interpret Tiffany's current "Blue Box" situation and suggest solutions for Tiffany to employ to either sustain or regain the market share that is has lost due to competitors. Provide clear and coherent business strategies that are well supported, logically reliable and sustainable. 
       
  3. Place the results of the experiential exercise and case in a single document and submit it via the link provided. Include your name, class, section number, and the number of the exercise(s) on the attachment (e.g.: 1B, Step 3). Be sure that the assignment is in a business-professional format; include current APA citing and referencing.

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Pecha Kucha Presentation on aging aircraft inspection and documentation

mportant: Be sure to properly cite and reference sources for all content. Citations and references are required and must be in APA style/format. Make sure it is own work not from other sources.
Refer to the  Pecha Kucha Presentation Guidelines  for content and delivery format and guidelines.
Content Format Guidelines
This course uses a modified Pecha Kucha approach, in which each of the three Pecha Kucha Presentation activities require a varying number of slides presented in varying time frames. See each activity for specific content format guidelines. Discussion may be in either audio or caption format for the activities, with audio formats requiring an accompanying transcript.
Important: Be sure to properly cite and reference sources for all content. Citations and references are required and must be in APA style/format. Review the evaluation rubric to make sure that your presentation aligns to the grading standard.
Delivery Format Guidelines
The recommended presentation format for Pecha Kucha presentations in this course is a screencast, which records your slides and audio together in a single video file. However, you may also use a lower-tech approach, such as a traditional Microsoft® Office PowerPoint or Apple Keynote, combined with captions to convey your message. There are a variety of presentation software and authoring tools available online for you to develop your presentation. Review the document linked below for a list of some of the more popular tools. All of these tools offer either a free version or free 30-day trial. Examples/tutorials are often included on the product websites. Note: ERAU does not provide technical support on any products external to the Canvas learning management system.
Presentation Tools List (PDF)
Again, there is no specific presentation format requirement other than the guidelines outlined above. Think outside the box and be creative in your presentation!
Note: View the evaluation rubric in the each Pecha Kucha activity. Please read these instructions for information on accessing the rubric.Links to an external site.
Tips: Since this may be your first Pecha Kucha, ensure you understand what the concept is and how it works, then build your presentation and practice presenting it before recording, should you plan to create a screencast. When available, please also use streaming video links for any video recordings, as opposed to uploading complete video files to the course which are usually very large.
Accessibility Support: If your presentation uses audio, please include a written transcript. Some of the presentation authoring tools, such as Camtasia, affords the opportunity to convert its transcription files to Microsoft® Office Word format.

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Ethics In Court Presentation

 

Create  a 10- to 12-slide Microsoft® PowerPoint® presentation in which you discuss ethics in the court system.

Include  answers to the following in your presentation:

  • Who is the governing authority for licensing and monitoring attorneys in your area?
  • What are some of the common ethical issues or pitfalls related to court procedures?
  • What are common sanctions for violating ethical practices for attorneys or judges?
  • Should attorneys be given greater latitude than prosecutors in ethical expectations?
  • Examples of ethical violations for which an attorney could be disbarred?
  • Whose role is the most critical to the courts?
  • Do you have a higher level of ethical expectations?
  • What was one of the points made during your collaborative group discussion this week?

Format  your presentation consistent with APA guidelines.

Include  speaker notes.

Include  a minimum of 2 resources.

All quoted and paraphrased material must be referenced 

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Week 7: Supportive and Interpersonal Psychotherapy

Amelia, a 16-year-old sophomore high school, presents with symptoms of weight loss and a very obvious concern for her weight. She has made several references to being "fat" and "pudgy" when, in fact, she is noticeably underweight. Her mother reports that she is quite regimented in her eating and that she insists on preparing her own meals as her mother "puts too many fattening things in the food" that she cooks. After discovering that during the past 3 months Amelia has lost 15 pounds and is well under body weight for someone of similar age / sex / developmental trajectory, the psychiatric mental health practitioner diagnosed Amelia with anorexia nervosa.under body weight for someone of similar age/sex/developmental trajectory, the psychiatric mental health nurse practitioner diagnosed Amelia with anorexia nervosa.

Evidence-based research shows that clients like Amelia may respond well to supportive psychotherapy and interpersonal psychotherapy. So which approach might you select? Are both equally effective for all clients? In practice, you will find that many clients may be candidates for both of these therapeutic approaches, but factors such as client psychodynamics and your own skill set as a therapist may impact their effectiveness.

This week, you continue exploring therapeutic approaches and their appropriateness for clients as you examine supportive psychotherapy and interpersonal psychotherapy. You also assess progress for the client receiving psychotherapy and develop progress and privileged psychotherapy notes for the client.develop progress and privileged psychotherapy notes for the client.

Photo Credit: Laureate Education

 

Learning Resources

Required Readings

Wheeler, K. (Ed.). (2014). Psychotherapy for the advanced practice psychiatric nurse: The how-to guide for evidence-based practice  (2nd ed.). New York, NY: Springer Publishing Company.

· Chapter 5, "Supportive and Psychodynamic Psychotherapy" (pp. 238-242)

· Chapter 9, "Interpersonal Psychotherapy" (pp. 347-368)

American Psychiatric Association. (2013). Diagnostic and statistical manual of mental disorders  (5th ed.). Washington, DC: Author.

 

Note:  You will access this text from the Walden Library databases.

Abeles, N., & Koocher, GP (2011). Ethics in psychotherapy. In JC Norcross, GR VandenBos, DK Freedheim, JC Norcross, GR VandenBos, & DK Freedheim (Eds.),  History of psychotherapy: Continuity and change  (pp. 723-740). Washington, DC: American Psychological Association. doi: 10.1037 / 12353-048

 

Note:  You will access this resource from the Walden Library databases.

Cameron, S., & Turtle-Song, I. (2002). Learning to write case notes using the SOAP format. Journal of Counseling and Development , 80 (3), 286-292. Retrieved from the Academic Search Complete database. (Accession No. 7164780)

 

Note:  You will access this article from the Walden Library databases.

 

Nicholson, R. (2002). The dilemma of psychotherapy notes and HIPAA. Journal of AHIMA, 73 (2), 38-39. Retrieved from http://library.ahima.org/doc?oid=58162#.V5J0__krLZ4http://library.ahima.org/doc?oid=58162#.V5J0__krLZ4

 

US Department of Health & Human Services. (nd). HIPAA privacy policy and sharing information related to mental health. Retrieved from http://www.hhs.gov/hipaa/for-professionals/special-topics/mental-health/

 

Required Media

Sommers-Flanagan, J., & Sommers-Flanagan, R. (2013). Counseling and psychotherapy theories in context and practice  [Video file]. Mill Valley, CA: Psychotherapy.net.

 

Note:  For this week, view Reality Therapy, Feminist Therapy, and Solution-Focused Therapy only. You will access this media from the Walden Library databases.

Stuart, S. (2010). Interpersonal psychotherapy:  A case of postpartum depression  [Video file]. Mill Valley, CA: Psychotherapy.net.

 

Note:  You will access this media from the Walden Library databases. The approximate length of this piece is 110 minutes.

 

Assignment 1: Supportive Psychotherapy Versus Interpersonal Psychotherapy

Although supportive psychotherapy and interpersonal psychotherapy share some similarities, these therapeutic approaches have many differences. When assessing clients and selecting therapies, it is important to recognize these differences and how they may impact your clients. For this Assignment, as you compare supportive and interpersonal psychotherapy, consider which therapeutic approach you might use with your clients.

Learning Objectives

Students will:

· Compare supportive psychotherapy and interpersonal psychotherapy

· Recommend therapeutic approaches for clients presenting for psychotherapy

To prepare:

· Review the media in this week's Learning Resources.

· Reflect on supportive and interpersonal psychotherapeutic approaches.

The Assignment

In a 1- to 2-page paper, address the following:

·  Briefly describes how supportive and interpersonal psychotherapies are similar.

·  Explain at least three differences between these therapies. Include how these differences might impact your practice as a mental health counselor.

·  Explain which therapeutic approach you might use with clients and why. Support your approach with evidence-based literature.

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Assignment 2: Designing Compensation Systems

 

Many people search for jobs on the Internet; therefore, it is important that employers provide accurate information about themselves and their philosophies, culture, and work conditions.

In this assignment, you will research what others are doing in the world of compensation. Using all that you have learned, you will critically analyze the strategies of other organizations.

Tasks:

Research the Internet and identify two company websites to critically analyze their human resources (HR) pages in a 2- to 3-page paper. In your critique:

  • Evaluate the information provided on the HR pages of the companies from the perspective of a job applicant.
  • Analyze the strengths and weaknesses of the HR pages.
  • Highlight any missing information that would benefit a prospective job applicant. Suggest strategies to improve such pages.

Support your assumptions by citing in APA format any reputable source material used for this discussion.

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Assignment 1: Discussion—The Benefits of Person-Focused Pay Programs

 

Although no large-scale studies have clearly demonstrated the benefits of the person-focused pay programs, case studies suggest that employees and companies enjoy advantages from person-focused pay programs.

In this assignment, you will review and apply the benefits of a person-focused pay program.

Tasks :

Respond to the following:

  • Discuss the advantages and disadvantages of a person-focused approach for both the employer and the employee. Support your position with specific examples.

Submission Details :

  • By the due date assigned , post your responses to this  Discussion Area .
  • Through the end of the Module , respond to at least two of your classmates' posts. While responding, make sure you include course content and appropriate references to support your statements.

Write your initial response in 300-500 words. Your response should be thorough and address all components of the discussion in detail, including citations of all sources, where needed, according to the APA Style, and demonstrating accurate spelling, grammar, and punctuation

Do the following when responding to your peers:

  • Read your peers' answers.
  • Provide substantive comments by
    • contributing new, relevant information from course readings, Web sites, or other sources;
    • building on the remarks or questions of others; or
    • sharing practical examples of key concepts from your professional or personal experiences
  • Respond to feedback on your posting and provide feedback to other students on their ideas.
  • Make sure your writing
    • is clear, concise, and organized;
    • demonstrates ethical scholarship in accurate representation and attribution of sources; and
    • displays accurate spelling, grammar, and punctuation.

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Business & Professional Ethics

 

Please read the case on Moody's on page 500 of the text and please answer the five discussion questions at the end of the case. Please make sure that your assignment has the following specifications:

1) The assignment should be typed in word document submitted via blackboard.

2) The assignment should provide detailed answers to all the questions.

3) The answers should be at least six pages in length (for all questions together) and should not exceed eight pages. The length can vary for each question, that is for some questions but the assignment together should be at least six pages in length. The answers should be doubled spaced and please use 12 "font size. 

If the answers do not add up to six pages, you can write to a page of the case and it is optional only if your answers are not at least six pages in length. 

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