Marketing Paper

Paper must include Title Page, Table of Contents, Executive Summary, Research and Analysis, and Conclusion. Paper must be double spaced!  All sources must be cited!

Read in detail the Best Buy Case.

Format your report to answer the following questions.  Support you answers with external sources.  Please provide thorough analysis and detail to you answers.

4. How should Best Buy adjust its business-level strategy in light of recent changes in its external environment?

5. Consumer electronics is considered a mature industry.  Where can future growth come from?  How would you go about realizing it?

6. Is Best Buy's strategy transferable to international markets?  Why or why not?

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