Please review the attachments. I need two pages explaining how rational and irrational buying Starbucks coffee instead of regular gourmet coffee at the store or McDonald. Below are some sources
· People pay $5 for Starbucks, when there is equal quality coffee at a much lower price. The prestige of having Starbucks versus McDonald is important to them.
http://www.coolmarketingstuff. com/predictably-irrational- marketing-applications-of- irrational-decisions/
https://sherpablog. marketingsherpa.com/marketing/ charles-duhigg-interview/
http://college.usatoday.com/ 2016/10/10/money-101- starbucks-coffee-7-tips-to- save/
Buyer Psychology and Customer Value: Why People Buy Starbucks coffee?
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