Behavioral Finance Paper

 Please review the attachments. I need two pages explaining how rational and irrational buying Starbucks coffee instead of regular gourmet coffee at the store or McDonald. Below are some sources 


·  People pay $5 for Starbucks, when there is equal quality coffee at a much lower price.  The prestige of having Starbucks versus McDonald is important to them.

http://www.coolmarketingstuff. com/predictably-irrational- marketing-applications-of- irrational-decisions/

https://sherpablog. charles-duhigg-interview/ 2016/10/10/money-101- starbucks-coffee-7-tips-to- save/

Buyer Psychology and Customer Value: Why People Buy Starbucks coffee?

   Need a similar essay? click ORDER NOW and claim a special bonus- Up To 15% Discounts!!!

You can leave a response, or trackback from your own site.
error: Content is protected !!