Assignment 2: Part B: Your Marketing Plan

Due Week 6 and worth 240 points

In Assignment 2, using the same company from Assignment 1, you will focus on the company's mission, introduction, and branding. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a four to five (4-5) page paper in which you: 1.Develop the branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension. 2.Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.from Assignment 1, you will focus on the companyвЂTMs mission, introduction, and branding.

3.Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is fastest in its class for half the price.вЂк Note: See pp. 54 – 55 in the textbook for examples of perceptual maps. You can use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
4.Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
5.Develop your company's mission statement and company introduction.
6.Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your teacher for any additional instructions.double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student's name, the teacher's name, the title title, and the date. The cover page and the reference page are not included in the required page length assignment.

PLEASE USE THE FOLLOWING TEMPLATE. ALL YOU NEED TO DO IS PLUG IN YOUR INFORMATION. I HAVE INCLUDED THE PAPER FROM WEEK 4, SO YOU CAN GET THE NEEDED COMPANY INFORMATION.

Week Assignment (Change the Assignment # to the Week you are submitting, so we can keep the different versions straight … delete this in the parenthesis)
Your Company Name: Marketing Plan
Your Name
Date
Your Degree Program
Partial Fulfillment in the Requirements for MKT 500 Strayer University  Your Company Name: Marketing Planin the Requirements for MKT 500

Branding Strategy
(Thoroughly develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one (1) brand extension.) Simply highlight and retype over this information.
Brand Name
Enter your Brand Name Here, discuss why you chose this brand name, how it will match your target market and your product. Brand Logo Enter your logo here (it does not need to be very large), discuss why you chose this brand logo, how it will match your target market and your product. Slogan Enter your slogan here, discuss why you chose this slogan, how it will align with your target market and your product. Brand Extensionto your target market and your product. 

to your target market and your product.

to your target market and your product.

Enter your Brand Extension here, discuss why you chose this brand extension, how it will match your target market and your product and why you chose it. Overall Strategy Enter your overall strategy including all of the previous headings in this section. Marketing Strategy (Thoroughly assemble a marketing strategy for your product, and thoroughly determined an appropriate time table to implement your plan). Thoroughly provided a rationale for your response ..) Simply highlight and retype over this information. Positioning Statementto your target market and your product and why you chose it.

(Thoroughly prepared a positioning statement, Thoroughly included a perceptual map that shows your company's position against its competitors.) Simply highlight and retype over this information.
Positioning Statement
Enter your Positioning Statement here and discuss why you chose this statement, how it aligns to your target market, how it aligns to your business, why you chose it, etc. Perceptual Map Enter your Perceptual Map here. Look in your textbook at Chapter 15, there are numerous examples. Customer Behaviorto your business, why you chose it, etc.

(Thoroughly examine the relevant consumer behavior for your target market.) Thoroughly explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.
Company Introduction and Mission Statement
(Thoroughly develop your company's mission statement and company introduction) Simply highlight and retype over this information.
Company Introduction
Enter your company Introduction here, discuss why you chose it and how it will help your business.
Mission Statement
Enter your Mission Statement here, discuss why you chose it and how it will help your business.
Conclusion
(Enter your conclusion here.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.

References
(Enter your references here.) You do not have to worry about spacing the second line over to be in accordance with APA, because you can see, the format is set in the template. Hit enter after this line of text and enter your references, then go back and delete this text.
You are required to have a minimum of 3 references for each time you submit the paper, totally in the minimum of 3 references. However, if you look at the rubric, to gain maximum points for the references section, you must include more than the minimum for each week. Note: Wikipedia and other Websites do not have academic resources.

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