Assessment 3: Critique industry practice
Assessment Overview:
Research further innovation and entrepreneurial opportunities for the chosen company (Fitbit with The "Fitbit IONIC Watch")
Assignment Instructions:
The objective of the group assessment is for students to further Develop Their skill in BOTH the conceptualisation and commercialization of their innovative ideas.
Marking criteria:
You will be assessed on the following requirements:
An overview of the innovation and entrepreneurial practices and a critique of these areas
A comprehensive bibliography and explanation of how the information was obtained (following APA Referencing style); this may include appendices where appropriate
Submission information / checklist:
– Work is to be logically organized, electronically submitted and each page should be identified with the student's name and student identification number.
– Meet the required word count of 1000 words
– Arial Font Size 12
– 1.5 line spacing and margins of 2.5cm
– Use Appropriate academic language including APA referencing.
– Include a minimum of 12 references from various sources (including textbooks, journals, case studies, magazines, the Internet, use of various library databases, etc.).
– Note late assessments attract a penalty of 5% per working day, for up to 5 working days after which the mark will be zero.

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