Select one of the following healthcare systems that you would like to explore:
- Acute care
- Ambulatory care
- Assisted living
- Continuing care retirement community
- Critical access hospital
- Dialysis care
- Home health care
- Hospice care
- Long-term care
- Memory care
- Palliative care
- Pediatric care
- Primary care
- Short-term care (e.g., post-surgery therapy)
- Surgical care
- Veterans Administration
- Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)
- Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
- Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts
- Report your findings by using one (1) of the methods below:
- -4-5 page fact sheet for the general community.
- -Letter to the CEO of your selected healthcare system.
- -Infographic
- -Power Point presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).
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