Select one of the following healthcare systems that you would like to explore:
Continuing care retirement community
Critical access hospital
Home health care
Short-term care (e.g., post-surgery therapy)
Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)
Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts
Report your findings by using one (1) of the methods below:
-4-5 page fact sheet for the general community.
-Letter to the CEO of your selected healthcare system.
-PowerPoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).
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