Health Marketing

Select one of the following healthcare systems that you would like to explore:

Acute care
Ambulatory care
Assisted living
Continuing care retirement community
Critical access hospital
Dialysis care
Home health care
Hospice care
Long-term care
Memory care
Palliative care
Pediatric care
Primary care
Short-term care (e.g., post-surgery therapy)
Surgical care
Veterans Administration

Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)
Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts
Report your findings by using one (1) of the methods below:
-4-5 page fact sheet for the general community.
-Letter to the CEO of your selected healthcare system.
-PowerPoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).

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