MKT 230: Module Two: Creating Print Advertisements Assignment

For this assignment, you will be creating print advertisements to promote any fashion retailer of your choice. These print advertisements

should be your own creation and not copied from any existing advertisements. You are required to create two print advertisements for

the same retailer. However, the advertisements must be unique (you cannot use the same images, headline, or sub-headline for both

advertisements). The following information should be included in each ad:

 The brand/product name, slogan, headline, and body copy

 Images of the products and supporting images

 Images can be done on the computer, by hand, or a combination of the two

 Something that will catch the attention of your target audience!

This image provided below includes all the required components of a print advertisement. However, feel free to be creative with your

layout.

Headline

Sub-headline (optional)

Body Copy: includes product selling points, slogan, and additional

information that would help to sell the product.

Represents an illustration

Creating Print Advertisements Rubric

Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,

review these instructions.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value

Main Elements Includes all of the main

elements and requirements

Includes most of the main

elements and requirements

Includes some of the main

elements and requirements

Does not include any of the

main elements and

requirements

25

Integration and

Application

All of the course concepts are

correctly applied

Most of the course concepts are

correctly applied

Some of the course concepts

are correctly applied

Does not correctly apply any

of the course concepts

25

Creative Thinking Synthesizes ideas or expertise

in original ways demonstrating

a high degree of innovation,

divergent thinking, and risk

taking

Synthesizes ideas or expertise in

original ways demonstrating a

moderate degree of innovation,

divergent thinking, and risk

taking

Synthesizes ideas or

expertise in original ways

demonstrating a minimal

degree of innovation,

divergent thinking, and risk

taking

Does not synthesize ideas or

expertise in original ways and

does not demonstrate

innovation, divergent

thinking, and risk taking

25

Integrative Learning Makes simple connections

among ideas and experiences

to effectively synthesize and

transfer learning to new,

complex situations

Makes simple connections among

ideas and experiences to

synthesize and transfer learning

to new, complex situations

Makes simple connections

among ideas and

experiences to synthesize

learning

Is not able to make simple

connections among ideas and

experiences to synthesize

learning

15

Writing

(Mechanics/Citations)

No errors related to

organization, grammar and

style, and citations

Minor errors related to

organization, grammar and style,

and citations

Some errors related to

organization, grammar and

style, and citations

Major errors related to

organization, grammar and

style, and citations

10

Total

Comments:

100%

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