The External Marketing Environment in the Global Marketplace
Assignment 4 Scenario:
The car sharing business has grown in popularity throughout the world in densely populated
major city centers. As the new marketing associate for U Drive Transport, you are tasked with
conducting a thorough environmental scan of the global marketplace to identify and analyze any
opportunities or threats to the company, brand, and the product. To familiarize yourself with the
car sharing industry, visit the websites of a few direct competitors of the company:
● Perform a search for “car sharing” on the Internet and look at two other competitors.
Directions for Executing this Assignment:
To complete this Assignment, respond to the following checklist:
• Watch the video on U Drive Transport: Click Here
• Download and complete the Environmental Analysis Template located on the Resources
Icon.
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with your
writing and APA citation, please visit the Writing Center. Compose your Assignment as a Microsoft Word document and save it as (Example: TAllen-MT219 Assignment-Unit 4.docx).
Submit your file by selecting the Unit 4: Assignment Dropbox by the end of Unit 4.
https://kapextmediassl-a.akamaihd.net/business/AB219/1501B/UDT/index.html
Unit 4 Assignment:
The External Marketing
Environment
Percent
possible
Points
possible
Points
Earned
Comments
Content per Checklists 100% 50
Answer provides complete
information demonstrating
analysis and critical
thinking:
80%
Indicates region, one major city, and the country.
1. Provides the Social External Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
20% 20
2. Provides the
Demographic External
Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
10% 10
3. Provides the Economic External Environmental Factors:
Provides Opportunities and
Threats to U Drive and brand
using appropriate resources.
10% 10
4. Provides the
Technological External Environmental Factors:
Provides Opportunities and Threats to U Drive and brand using appropriate resources.
10% 10
5. Provides the Political and Legal External Environmental Factors:
Provides Opportunities and Threats to U Drive and brand using appropriate resources.
10%
10
6. Provides the Competitive External Environmental Factors:
Provides Opportunities and
10%
10
Threats to U Drive and brand
using appropriate resources.
7. Includes a 500-word memo discussing why the company
should or should not consider
expanding into the country you
chose based on your external
marketing environment
analysis.
10% 10
Subtotal:
80%
40
Grammar and spelling
8%
8
Responses are concise and
direct
7%
7
Reference list and citations are
provided
5%
5
Subtotal: 20% 10
Percent Total
Points
possible
Your Assignment Score: 100% 50
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