As a brand manager, for a product of your choice, develop a strategy  for launching the product in a manner most likely to capture the  attention of the product's primary target market. 

Write a 500word paper describing the product and outlining  your strategic approach to marketing this product. Discuss some of the  social and ethical issues for this industry and product. Identify  strategies for addressing concerns about these issues with the primary  target market.

Prepare this assignment according to the APA guidelines found in the  APA Style Guide, located in the Student Success Center. An abstract is  not required.

This assignment uses a grading rubric. Instructors will be using the  rubric to grade the assignment; therefore, students should review the  rubric prior to beginning the assignment to become familiar with the  assignment criteria and expectations for successful completion of the  assignment.

You are required to submit this assignment to Turnitin. Refer to the  directions in the Student Success Center. Only Word documents can be  submitted to Turnitin.

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