MS6900 M2A2 – Business Plan Breakdown 2 – The Marketing Plan

  • Assignment 2: Business Plan Breakdown 2 – The Marketing Plan
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  • This is the second milestone of your business plan – the marketing plan.
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  • Tasks:
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  • Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:
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  • Explain how the marketing plan targets the market segment.
  • Provide a positioning statement for your project.
  • Define the products and services you will offer.
  • Develop and detail a pricing strategy you will use.
  • Describe the promotion plan you will implement.
  • Identify the target locations with an assessment of their viability.
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  • Submission Details:
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  • By the due date assigned, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.
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  • This assignment is worth 100 points and will be graded according to the following rubric.
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  • Assignment 3 Grading Criteria                                                                                           Maximum Points
  • Explain how the marketing plan   targets the market segment.                                    16
  • Provide a positioning statement   for your venture.                                                             16
  • Define the products or services to   be offered.                                                                       12
  • Develop and detail a pricing   strategy to be used.                                                                 16
  • Describe the promotion plan to be   implemented.                                                                16
  • Define locations that will become   targets, with an assessment of their viability.     12
  • Write in a clear, concise, and   organized manner; demonstrate ethical scholarship in accurate representation   and attribution of sources; display accurate spelling, grammar, and   punctuation.         12
  • Total:                                                                                                                                                                     100

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