Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose 1 of the following initiatives which is:

Hospital system launching a new diabetes program

Describe how you will use an integrated campaign to reach your target audience – 

• Compare successful industries –

• How they leverage transparency –

• Describe how you can apply that to your strategy –

Cite 3 peer-reviewed, scholarly, or similar references.

Format your assignment according to APA guidelines.