Communication Strategy

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose 1 of the following initiatives which is:


Hospital system launching a new diabetes program


Describe how you will use an integrated campaign to reach your target audience – 

• Compare successful industries –

• How they leverage transparency –

• Describe how you can apply that to your strategy –


Cite 3 peer-reviewed, scholarly, or similar references.

Format your assignment according to APA guidelines.

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