ASSESSMENT BRIEF 2
Subject Code and Title BIZ104 Customer Experience Management
Assessment Research Report
Individual/Group Individual
Length 1,500 Words
Learning Outcomes b. Apply the influence of perception to the customer experience of service delivery
c. Document a customer journey map
d. Identify tools to monitor and evaluate a customer experience strategy
Submission Due by 11:55pm AEST/AEDT Sunday of Module 4(Week 8)
Weighting 35%
Total Marks 100 marks
Context:
This assessment advances the student’s customer experience research skills. User personas for this assessment are required to be data-driven and quantitatively validated. Students are also required to conceptualize customers interacting with a product across several as touch points such as in-store, website, mobile, social media, and email. This assessment is designed to develop your generative research skills to build qualitative, data driven personas for your chosen company or product. These personas are representatives of the users of your product for whom you are designing an experience for. You will also be assessed on the process you undertake for the identification, analysis and customer research for your product.
Instructions:
You will select one of the following of your own professional or personal interest: product, service, institution or event. This can either be an existing or even a proposed product (i.e. a business idea, a proposed event or even your college).
You are expected to conduct as much field and desktop research as possible into the inner workings of your chosen organization, its industry and its target customers.
Your aim is to apply research tools and concepts towards identifying the challenges and opportunities for achieving a customer experience that is in line with the organizations strategic objectives.
Students are required to complete generative research (in the form of face-to-face consultations or contextual enquiry sessions) and preference research (large sample survey) to produce data-driven and validated user personas. Students will also use their collected data to complete customer personas and journey maps.
Use the CEM research tools to answer the questions – What is the current state of the service experience of the product or organization? How does it rate or compare with competitor offerings?
The report should:
• Offer a brief introduction to the industry within which the organization competes and a brief background into the company and its service offering.
• Identify and differentiate 3 customer personas to illustrate and communicate their unique customer perspectives.
• Provide evidence of generative research data using at least 2 of the following:
-At least 5 customer interviews,
-10 completed customer surveys,
-observational data from field research
-existing customer data
These should be placed in the appendix of the report.
• Map the current experience and journey maps for each of the 3 customer profiles showing the customer’s experience before, during and after the service/product experience.
• Competitor analysis that compares at least 2 competitors based on any 3 key customer experience issues as highlighted from the generative research results
• Summarize the results of your research by addressing the current state of the service experience of the product or organization and how the current customer experience rates or compares with competitor offerings?
Part A: Presentation of CEM Strategy – Learning Rubrics
Assessment Attributes Fail (Unacceptable)
0-49 Pass
(Functional)
50-64 Credit
(Proficient) 65-74 Distinction
(Advanced)
75-84 High Distinction
(Exceptional)
84-100
Adherence to qualitative user research
methodology, quality
of research planning, recruitment,
identification of key CEM issues and development of
accurate customer personas.
30% Failed to plan and deliver research accordingly. Less than 3 research sessions with minimal insight into audience segments. Inaccuracies of research, with falsified or missing data. Poor quality personas that have been made up. Minimum effort in developing research plan, recruiting participants, sessions and compilation of data. Personas
produced with significant inaccuracies. Research plan and recruitment displays student’s effort in wanting to extract insights from respondents. Research generated key CEM issues that were tested in further iterations. Fair-Good persona quality. Well executed research plan and sessions. Resulted in clear customer personas. Iterations of research confirmed and accurate personas developed. Actively recruited respondents from varied demographics (not just fellow students) and committed to extracting research data and analyzing to arrive at conclusions. Exceeded the required planning and research activities for this section. Researched a high number of respondents with several iterations and strong research summary from initial data collated. Demonstrated commitment to further generative research until accurate personas were derived.
BIZ104_BIZ104_Assessment Brief 2_Presentation_Module 4.Docx 5 of 10
Presentation and academic writing, skills; grammar, spelling,
language, flow
10% Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence. No effort is made to keep audience engaged, audience cannot follow the line of reasoning.
Little use of presentation aids, or the presentation aids and material used are irrelevant. Information, arguments and evidence are presented in a way that is not always clear and logical. Attempts are made to keep the audience engaged, but not always successful. Line of reasoning is often difficult to follow. Presentation aids are used more for effect than relevance. Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments. The audience is mostly engaged, line of reasoning is easy to follow. Effective use of presentation aids. Information, arguments and evidence are very well presented, the presentation is logical, clear and well supported by evidence. Engages the audience, demonstrates cultural sensitivity. Carefully and well prepared presentations aids are used. Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments. Engages and sustains audience’s interest in the topic, demonstrates high levels of cultural sensitivity Effective use of diverse presentation aids, including graphics and multi-media.
6 of 10
Correct citation of key resources and evidence
10% Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Demonstrates use of high quality, credible and relevant resources to support and develop ideas. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of wide scope within the organisation for sourcing evidence Demonstrates use of high- quality, credible and relevant resources to support and develop arguments and position statements. Shows evidence of wide scope within and without the organisation for sourcing evidence
Personas 20% Personas are not data-driven, are made up and assumed. Some evidence of segmentation for each persona, but too many assumptions made without evidence of research validation. Personas are backed by research findings, are mostly qualitative with some quantitative validation Personas are data driven with clear segmentation and quantitative validation. Personas are data driven
with clear segmentation across demographics, goals, attitudes and behaviours and are professionally presented.
Customer Journey
Maps
15% Too brief and not considerate of entire journey. Poorly executed with little thought given to key channels of interaction. Considerate of pre-engagement, usage as well as postengagement. Not clear how the
research has driven the creation of the map. Basic channels for user interaction noted with minimal steps identified and outlined in each journey map. Research-driven map with insights derived for optimizing touchpoints. Good selection of channels and journeys adopted for detailed interactions along each journey. Detailed maps of journeys with clear derivation from the compiled customer research. Well executed journey maps with high level of detail and clearly communicated. Excellently presented map with important insights into the customer’s triggers, drivers, influencers and
other key empathy facets. Is strongly research-based. Exceeds requirements for journey maps by use of high quantity and quality of mapping as well as summarized insight into optimizing certain journeys or paths. Professionally presented.
 

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ASSESSMENT BRIEF
Subject Code and Title BIZ202: The Business Environment
Assessment Environmental Scan Report – Part B
Individual / Group Individual
Length 1200 words
Learning Outcomes a) Examine the influence of the external environment on the organization
b) Identify and apply Appropriate frameworks and tools to the problems and challenges faced by organizations
c) Research and report industry specific factors to the organization decision-making
Submission Module 4 (Week 8)
Weighting 30%
Total Marks 100 marks
Context:
Businesses in the modern marketplace can not afford to ignore the environments in which they operate. To navigate this vast and everchanging landscape, businesses must keep a keen eye on external factors which influence it. Customer behavior, government regulatory policy and economic policy, competitive strategy and public opinion all have an impact on business success. The environmental scan report is an effort to identify these factors and propose solutions to the risks they pose.
Objectives:
• To more broadly understand the environmental factors that influence business;
• Assess and address the challenges and risks that businesses face due to external factors;
• Identify and present appropriate solutions to offset these risks;
• Propose strategies to prevent further risk
Linkages between Part A and Part B:
Part A of this assessment focuses on the broad assessment of the business environment.
Identification and characterization of risks as well as a comprehensive assesment of environmental factors influencing the business will be presented in this first part of the scan.
Part B serves to expand on Part A through developing strategies not only to counter the risks faced by the business as identified in Part A, but also to prevent future environmental challenges, as well as anticipate and deal with environmental shifts.
BIZ202_Assessment 2 Brief_Environmental_Scan_Part B Page 1 of 5
Instructions:
Part B of the environmental scan is aimed at proposing solutions to the environmental challenges faced by businesses. Using the tools and learning frameworks provided in the content, you must:
Part B
• General discussion and historically relevant responses to the four types of factors which can influence the environments in which businesses operate
• Categorically and comprehensively respond with a solution to all of the environmental risks and challenges laid out in Part A
• The structure of the assignment should follow standard reporting structure
? Introduction and background information
? Body of information and discussion of relevant topics
? Conclusion and summary
? Referencing in the APA style
Submission Instructions:
Submit a copy of Environmental Scan Report in .docx or .pdf format via the Assessment link in the main navigation menu in BIZ202 The Business environment. The Learning Facilitator will provide feedback with reference to the criteria below via the Grade Center in the LMS portal. Feedback can be viewed in My Grades.
BIZ202_Assessment 2 Brief_Environmental_Scan_Part B Page 2 of 5
Learning Rubric: Environmental Scan Report – Part B
Assessment
Attributes Fail (0-49) Pass
(Functional) (50-64) Credit
(Proficient) (65-74) Distinction
(Advanced) (75-84) High Distinction
(Exceptional) (85-100)
Grade
Description
(Grading Scheme)
Fail grade will be awarded if student is unable to demonstrate satisfactory academic performance in the subject or has failed to complete required assessment points in accordance with the subject's required assessment points. Pass is awarded for work showing a satisfactory achievement of all learning outcomes and an adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Credit is awarded for work showing more than satisfactory achievement of all learning outcomes and more than adequate understanding of theory and application of skills. A consistent academic referencing system is used and sources are appropriately acknowledged. Distinction is awarded for work of superior quality in achieving all learning outcomes and a superior integration and understanding of theory and application of skills. Evidence of in-depth research, reading, analysis and evaluation is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of indepth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of indepth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged. A consistent academic referencing system is used and sources are appropriately acknowledged. High Distinction is awarded for work of outstanding quality in achieving all learning outcomes together with outstanding integration and understanding of theory and application of skills. Evidence of indepth research, reading, analysis, original and creative thought is demonstrated. A consistent academic referencing system is used and sources are appropriately acknowledged.
Analysis of Environment
20%
Examine the influence of the external environment on the organization Limited understanding of the environmental factors influencing the chosen business.
Neglects to subcategorize the environmental factors into the five categories of environmental influences.
Identifies a proportion of the environmental factors influencing the chosen business; the largest influencers are named.
Correctly subcategorises the majority of the factors discussed.
Identifies the majority of the environmental factors influencing the chosen business.
Correctly subcategorizes and explains all of the factors discussed.
Correctly identifies all of the environmental factors influencing the chosen business.
Correctly subcategorises and thoroughly explains all of the factors discussed.
Not only identifies all environmental factors, it provides insight and discussion on potential further environmental challenges faced by the business.
Discussions the wider Australian business environment as well as the external environment of the chosen business To provide
the linked picture of the complete external
In references
Accesses relevant information to discuss and categorize environmental factors. Incomplete reference list.
Accesses and correct references relevant information to discuss and categorize environmental factors. Complete reference list.
Accesses and correct references relevant information to discuss and categorize environmental factors. Correct reference list. environment of the chosen business.
Mastery of concepts and application to new situations / further learning. Comprehensive reference list with all new points cited correctly.
Application of Framework
50%
Identify and apply appropriate frameworks
and tools to the problems
and challenges faced by organizations Demonstrates no understanding of framework concepts relevant to the five external environment components. Demonstrates little
understanding of strategies to respond to the external business environment by providing non-specific solutions to issues discussed in the report.
Demonstrates correct and complete knowledge of strategies relevant to the chosen business, offers solutions to a range of issues presented in the case.
Identifies the key issues in the external business environment and provides a correct strategy to deal with each.
Identifies the key issues in the external business environment and provides a correct strategy to deal with each, as well as a thorough explanation and justification of each strategy, and a feasible method of implementation.
Industry Specific Decision-
Making Factors
20%
SLO addressed:
a) Research and
To analyze the factors that influence the external business environment and the factors that contribute to the external business environment. Researches and discusses the range of industry factors that contribute to the external business environment. Ties these factors in with reference to the Australian / local business environment / context.
References this information to develop decision making strategies. Researches and thoroughly discusses all industry specific factors which contribute to the external business environment. Ties these factors in with reference to the
Australian / local business environment / context. Use this information to develop relevant decision making strategies.
Correct citation of key resources and evidence
10%
Demonstrates inconsistent use of good quality, credible and relevant resources to support and develop ideas. Demonstrates use of credible and relevant resources to support and develop ideas, but these are not always explicit or well developed. Demonstrates use of high quality, credible and relevant resources to support and develop ideas. Demonstrates use of good quality, credible and relevant resources to support and develop arguments and statements. Shows evidence of Demonstrates use of high quality, credible and relevant resources to support and develop arguments and position statements. Shows
Overall structure, appearance and referencing of the report are
wide-ranging within the organization for sourcing evidence.
evidence of wide scope within and without the organization for sourcing evidence.

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there are 2 questions in the assignment 500 each, each question should have 50 introduction 400 main body 50 conclusion for each total of 1000 words. I have attached references that my professor wants me to use, and also my course content I have failed in 2 assignment. and this is a supplementary assessment. my life depends on this one or I will be held back 1 year. please make sure it is done well. Use only harvard referencing style. use references to do the

NURS 3041 Becoming a Registered Nurse

Guidelines for the Supplementary Assessment

You have been offered a Supplementary Assessment as per the University of South Australia Assessment Policies and Procedures Manual (APPM) 2017 Section 7.5 Supplementary assessment or examination.

The supplementary assessment has been designed in a similar format to assessments in the

NURS 3041, Becoming a Registered Nurse and assess the following course objectives:

CO1.     Critique the application of health and nursing informatics and quality improvement in health care settings.

CO2.     Critically review management and leadership approaches within a nursing practice context.

CO3.     Critically evaluate own knowledge, skills and attitudes for transition to professional practice and ongoing competence development.

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You are a recent graduate working for a Big 4 accounting firm and your manager has asked you to prepare a report which is to be presented to the auditing team for either Telstra, Qantas or Lend Lease. The report should:
a) outline how companies are required to account for revenue under the new AASB 15;
b) explain why the IASB has issued AASB 15 in place of the existing revenue standards (118, and 111); and
c) report the possible impacts that the new recognition criteria will have on your chosen company’s current operations and financial statements.
d) Evaluate the flexibility management has available in the choices related to revenue recognition under the new standard.

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Jana Jones and Adrian Allport and two recent College of Art graduates with plans to set-up a company that produces custom-designed artwork for scooters. They have been engaged in discussions with Bob Golding, who has experience mass-producing scooters for a number of Australian companies. At a meeting on the 31st of July, the three of them decide to go into business together. Jana and Adrian get to work on developing their business plan and on the 10th of August they register Sunshine Scooter Art Pty Ltd with ASIC, with Jana, Adrian and Bob as directors.

However, Bob was incredibly eager to get things up and running so on the 4th of August he signs a contrast on behalf of Sunshine Scooter Art with Computer Supplies Pty Ltd for 10 new computers, to be delivered on the 1st of September. Whilst Jana and Adrian are working on their business plan, and getting excited about all the potential art designs they will develop, Bob is eager for SSA to engage in the mass-production of scooters. As such, on the 15th of August he has a meeting with Talia Clint, the sales manager for Plastica Pty Ltd, a plastics and fibreglass company. At the meeting Bob provides his business card, which lists him as “Director, Sunshine Scooter Art Pty Ltd”. They negotiate a larger supply contract ($50,000) from Plastica Pty Ltd to be paid in instalments, with the first payment due on the 1st of September. When it comes to signing the contract, Bob signs as “sole director”.

The constitution of SSA provides that to be binding on SSA, any contracts for greater than $10,000 must be approved by board resolution and executed by two directors.

On the 1st of September Jana and Adrian receive the delivery of the new computers, along with an invoice from Computer Supplies Pty Ltd for $8,000, as well as the request for payment of the first instalment from Plastica. Given the low amount of capital they have to start with, and their intentions to start things small, Jana and Adrian are shocked and come to you for advice.

Q1: Advise Jana and Adrian as to whether SSA is bound to the contracts with:
a)    Computer Supplies Pty Ltd; and
b)    Plastica Pty Ltd.

QUESTION 2:

Superdry Holdings Ltd (“Holdings”) is the parent company in a group of companies that manufacture, distribute and sell a range of wet-weather gear, including Superdry Manufacturing Ltd (“Manufacturing”) and Superdry Retail Stores Ltd (“Stores”). The directors of Superdry Holdings are Francis Nice, Jack Roach and Alice Wendall. Francis, Jack and Alice sit on the boards of Manufacturing and Retail, but each of those subsidiaries also have three independent non-executive directors.
Shareholdings in the companies are made up as follows:
•    Superdry Holdings Ltd: 50% Francis Nice; 30% Jack Roach; 20% Alice Wendall.
•    Superdry Manufacturing Ltd: 70% Holdings; 30% widely dispersed shareholdings (i.e. “Mum and Dad investors’)
•    Superdry Retail Stores Ltd: 30% Holdings; 70% widely dispersed shareholdings (i.e. “Mum and Dad investors”)

Stores is doing well financially. This has traditionally been because Stores is able to purchase umbrellas, boots and other wet-weather gear from Manufacturing at significantly reduced rates. Stores runs a successful chain of retail stores that sell the Superdry product range. In recent years, however, they have also started stocking other brands, which often sell better than the Superdry products.

Holdings and Manufacturers are both in financial difficulties and are facing significant pressure from Finance Bank Ltd in relation to business overdraft facilities provided by Finance Bank to those companies, which have now substantially exceeded agreed limits. Finance Bank agrees not to take legal action against Holdings and Manufacturers as long as further security for the debts (in addition to the personal guarantees of Francis, Jack and Alice) can be provided.

At a meeting of the board of directors of Stores in August 2017 it was agreed that Stores would provide a guarantee to Finance Bank of the debts of Holdings and Manufacturers. The minutes reflect as the reasons for this decision that:
1.    It is in the best interests of Stores that Manufacturers continue as a viable entity which can supply products at reasonable rates;
2.    The reputation of Superdry Retail Stores could be adversely affected by a failure of any company within the corporate group.

Karen Cripps, a non-executive director of Stores, disagreed with the provision of the guarantee, but was voted down. She believes that Jack, Alice and Francis are simply worried about their potential liability on the personal guarantees they have had to provide to Finance Bank, and their reputations as directors of the companies of the group if Superdry goes under.

Q2: Advise Karen as to whether Jack, Alice and Francis have breached their equitable and statutory duties to Superdry Stores Ltd (including any remedies or penalties that might be applicable).

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In recent years a number of companies have gone into liquidation (been ‘wound up’) because they have

not been able to meet their liabilities when they fell due. In Australia, there are some well-publicised

examples such as ABC Learning, HIH Insurance amd One.Tel phone company

Required

Use the companies above and find (via electronic journals) the events that led up to the liquidation.

Discuss the ethics and governance in explaining the company’s financial stress . Was liabilities a major

factor contributinng to the liquidation of the company?

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At a recent board meeting of Welstar Ltd, Victor, one of the company’s directors, became aware that Welstar was about to buy a large parcel of shares in Flexizin Ltd, a listed company. After buying the Flexizin shares Welstar intended to make a takeover bid for the rest of Flexizin’s shares. Victor thought that when Welstar Ltd’s initial purchase became public knowledge it would signal Welstar’s takeover intentions and that Flexizin’s share price would increase significantly. He therefore arranged for his wife’s company, Spousal Investments Pty Ltd, to buy shares in Flexizin Ltd ahead of Welstar’s purchase. Spousal Investments Pty Ltd later sold the Flexizin Ltd shares after Welstar’s takeover bid was publicly announced and made a large profit.

You as a professional accountant are asked to write a formal letter to generally advise ASIC whether there has been a breach of the Corporations Act 2001 (Cth) in the above circumstances.

You should consider to use both primary and secondary sources, e.g. legislation, case law, text books, journal articles and websites, to demonstrate your research skills in support of your advice in the letter. Wherever necessary, you should reference the sources in the letter.  (5 marks)

Letter format and communication skills.

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Choose and answer ONE of the following questions:

Option 1. Recent crime prevention policy and initiatives can be seen as highly politicised. Discuss the link between law and order politics, fear of crime and crime prevention strategy using local examples.

Option 2. Citing examples, provide a critical analysis of preventive policing strategies (ie. Hotspot, zero­tolerance, problem­oriented policing etc.) and discuss their impact on the community. Why are these strategies popular? Are there any potentially damaging side­effects of these policing methods to police/community relations?

Option 3. The crime prevention industry is growing at a rapid pace in Australia and around the world.Critically discuss this trend and outline some of the key dangers that may emerge from the commercialisation of crime control.

Option 4. Discuss the importance of evaluation to crime prevention strategy. Why is it so important in producing effective crime policy and prevention strategies?

Your essay should critically examine the key subject matter and clearly display your understanding of

the relevant material covered throughout the semester.

Instructions:

Must use at least 14 academic sources.
You must engage with the key texts used throughout this unit.

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Question A (10 marks)

STEEL TANKS LTD

About ten years ago Rick Smith established an unincorporated business trading under the name ‘Rick’s Tanks’. The business manufactures and installs rainwater tanks.  The tanks are made of high quality zincalume steel at a purpose built factory which is located on industrial land that Rick owns in the Perth suburb of Two Rocks. The tanks can be used in a wide variety of applications. They have, in recent years, secured a strong market share in Western Australia and Rick believes that the business is now well placed to expand into the lucrative and fast growing Middle Eastern and African markets. But Rick is no longer a young man. He lacks the appetite for all the hard work and all the travelling that would be necessary in order to establish the business in those markets. He is starting to think about retirement. As a result, in January last year, Rick decided that he would gradually hand over control of the business to his employees.  To that end, he decided to incorporate a company, in which his employees could purchase shares, and to which he could sell the business. Rick employed the services of Dave, an accountant, to set up the company, which was to be named “Steel Tanks Ltd”. In accordance with Rick’s instructions Steel Tanks Ltd was duly incorporated. Its constitution is a combination of the replaceable rules plus the following additional provisions:

“Clause 1

The sole object of the company is to manufacture and sell rainwater tanks in Australia, the Middle East and Africa.

Clause 2

Rick Smith shall be and shall remain a director of the company and Chairman of the Board of Directors for as long as he so desires. No attempt to alter this clause or to dismiss Rick Smith as a director will be legally effective without his written consent.

Clause 3

Rick Smith shall be and shall remain an employee of the company (in the capacity of Technical Consultant) until 31 December 2017 at a salary of $120,000 per annum.

In the application for registration that was lodged with ASIC, four loyal and long serving employees of Rick’s Tanks: Bob, Dick, Carol and Jeff, were listed as the initial shareholders of Steel Tanks Ltd. No shares were allotted to Rick. But Rick was listed as one of the company’s directors along with Bob and Dick. Dick was also listed as Company Secretary.

On 31 January last year, just a few days prior to the actual incorporation of Steel Tanks Ltd, Rick signed a contract pursuant to which he agreed to sell and Steel Tanks Ltd agreed to purchase Rick’s Tanks (“the business”), including the associated goodwill, all contracts on hand and the land and factory premises at Two Rocks. The agreed total purchase price was $500,000. Funding for this purchase was provided to the company from the personal savings of each of its four shareholders.  The contract of sale was signed by Rick as vendor and by Bob in his (purported) capacity as Managing Director of the purchaser company, Steel Tanks Ltd. As soon as Steel Tanks Ltd was actually incorporated the Board of Directors resolved to ratify and approve this contract. However, when they did so, the Board (collectively) was unaware that, only a few months before the contract was executed the business and the land together had been independently valued in writing as worth no more than $350,000. Of course Rick (as an individual) was well aware of the existence of this valuation, but he was convinced that it was inaccurate, so he decided to conceal it from his fellow directors.

On the basis of the above facts (and of the further facts given in each of the questions below) answer all of the following questions giving full reasons for your answers and referring where necessary to relevant cases and statutory provisions.

[NB: In answering these question please restrict yourself to discussing only those legal principles that were covered in Lectures 1-12, (and associated notes, slides and handouts). No marks will be awarded for discussion of other issues or principles.]

Questions:

(i) Carol suspects that the purchase price that Steel Tanks Ltd paid for the business and land was well in excess of their true value. She has previously asked the Board to take legal action against Rick for recovery of the overpayment, but the Board members all said they were happy with the deal and thought it was not in the company’s best interests to pursue the matter further. Carol was furious, but felt she could not do anything to rectify this ‘gross injustice’. However, as luck would have it, the company recently held an extraordinary general meeting in the course of which all the original directors (except Rick) were removed and new (independent) directors were appointed. Carol has now renewed her request to the Board that they cause the company to take legal action against Rick.

Advise Rick as to whether, if the company decided to sue him to recover the alleged overpayment, its action would be likely to be successful. (2 marks)

ii) At Carol’s request, an Extraordinary General Meeting (EGM) of the shareholders of Steel Tanks Ltd was recently held at which (among other things) two motions were passed unanimously – one was a motion deleting Clause 2 from Steel Tanks’ constitution, and the other a motion dismissing Rick from his directorship. Rick was not informed of this meeting or of the resolutions that were to be put to the meeting.  On the same day, and immediately after the EGM had concluded, the remaining directors of Steel Tanks held a Board meeting (again without giving any notice to Rick) at which they resolved to dismiss Rick from his post as Technical Consultant to the company.

Advise Rick as to the validity of his dismissal as (a) Director and (b) Technical Consultant and as to whether he could successfully claim any compensation for either or both dismissals. (2 marks)

(iii) Some time ago (when Rick, Bob and Dick were still the directors of Steel Tanks) Steel Tanks tendered for a contract to supply ten large rainwater tanks to a farm in the Shire of Wagin, approximately 225km south-east of Perth. Unfortunately Steel Tanks did not get the job. Steel Tanks later learned that they had lost out, by a very small price differential, to a previously unheard of competitor, Metro Tanks Pty Ltd. On checking the ASIC database, Steel Tanks discovered that Dick was the sole shareholder and director of Metro Tanks Pty Ltd. The new Board of Steel Tanks is strongly of the view that, by causing and allowing Metro Tanks Pty Ltd to bid for this contract in competition with Steel Tanks, Dick breached the director’s fiduciary and statutory duties he owed to Steel Tanks and that, as a result, he is legally liable to pay compensation to Steel Tanks for the loss of profits that it suffered as a result of Metro Tanks ‘theft’ of this contract. But the Board is unsure as to whether Steel Tanks is able to also sue Metro Tanks for recoverery this money, or whether it can only make a claim against Dick personally.

On the basis of the above facts advise the Board as to whom Steel Tanks can sue. (You don’t need to provide any advice as whether Steel Tanks is likely to be successful in any such action or actions.) (2 marks)

(iv) Steel Tanks Ltd was recently informed by a geologist that its factory building at Two Rocks is situated on a huge gold deposit. On the basis of this advice the Board of Steel Tanks meets and decides to vacate its Two Rocks land and move its water tank making business to another location. It also decides to incorporate a subsidiary company to purchase the Two Rocks land and conduct gold mining activities on that land. To that end, Bob sets up a proprietary company called ‘El Dorado Pty Ltd’ to purchase the land at Two Rocks from Steel Tanks.

El Dorado has three shareholders, Bob (1 share), Carol (1 share) and Steel Tanks (100,000 shares). The 100,000 shares were issued to Steel Tanks in full and final payment for its land at Two Rocks. On the other hand, Bob and Carol have so far only paid $1 per share for each of their $5 shares. Bob and Jeff are appointed directors of El Dorado. Unfortunately, after further detailed investigation, it turns out that the geologist’s original advice was wrong and that the land in Two Rocks does not contain any gold.

Advise all of the abovementioned parties (except the geologist) as to what (if any) liabilities would attach to them under the Corporations Act 2001 (Cth) in the event that El Dorado is subsequently found to be insolvent and is wound up with debts owing. (2 marks)

(v) Jeff wishes to sell his shares in Steel Tanks to his wife, Jane. Jane works as a teacher in a primary school. However the Board of Steel Tanks refuses to register the transfer as they feel that membership should be restricted to employees of the company.

Advise Jane as to whether she can take any action to compel the company to register the share transfer in her name. (2 marks)

Question B (20 marks)

FINE HOMES PTY LTD

Roger and Gerald are the only directors of Fine Homes Pty Ltd. Together they hold 60 of the 100 issued shares in the company. William holds the remaining 40 shares. William has received a very attractive offer to purchase his shares from Homes-R-Us Pty Ltd. Homes-R-Us Pty Ltd is a major competitor of Fine Homes Pty Ltd. In order to prevent Homes-R-Us from obtaining a substantial shareholding in Fine Homes Pty Ltd, Roger and Gerald issue 100 shares to Joe.  Joe is an old school friend of both Roger and Gerald. When Homes-R-Us learns of this new share issue to Joe it immediately withdraws its offer to purchase William’s shares.

Shortly after this, Fine Homes Pty Ltd is offered a lucrative contract by Futuristic Homes Pty Ltd to design and build nuclear fallout shelters.  This offer is made to Fine Homes Pty Ltd primarily because of Roger’s established reputation as an applied nuclear physicist.

The Board of Directors of Fine Homes Pty Ltd meets to consider the offer but Gerald (who is very jealous of Roger’s high public profile and reputation) argues that Fine Homes Pty Ltd has sufficient work on hand at present and that it would be unwise for the company to over commit itself.

Eventually, after much debate, the Board decides to defer a decision on the Futuristic Homes contract. Roger is very disappointed with this decision. He remains in contact with Futuristic Homes and eventually manages to secure the contract for his own ‘one person company’.

Roger’s company successfully carries out the contract work to both design and build the shelters for Futuristic Homes Pty Ltd. It eventually makes a profit of $1 million from this contract.

On the basis of the above facts, have either or both of the directors of Fine Homes Pty Ltd breached their statutory or general law duties to that company and, if they have, what remedies is the company entitled to seek from them?

[NB: In answering this question please restrict yourself to discussing only those legal principles that were covered in Lectures 1-12, (and associated notes, slides and handouts). No marks will be awarded for discussion of other issues or principles.]

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Question 1
Identify an example of a recent innovation that has led to an improvement in the resource efficiency of a product that you are familiar with (any product, invention, mode of transport etc).
An improvement in resource efficiency might involve, for example, a reduction in the amount of material used to manufacture the product, a reduction in the energy consumption of the product in use, extending the product’s lifetime, or making it more recyclable or reusable at the end of its life.
Write an account of the product and the innovation you have chosen that includes the following:
•    an introduction to the product and its purpose
•    a description of the innovation
•    an explanation of how the innovation improves resource efficiency.
Your answer should be no more than 500 words long and must include at least one diagram or photograph of the chosen product
Write in academic English aimed at a reader who does not share your knowledge of the product or of any specific area of engineering that may be involved.
A further 5 marks will be awarded for an appropriate writing style, including correct punctuation, spelling and grammar.

Question 2
In Week 17 you observed and recorded measurements from a creep experiment. The material tested was a particular type of aluminium alloy used in aeroplane structures. Figure 1 shows standard creep samples before and after a similar creep test. The lower sample underwent severe necking, before breaking at the thinnest point
The drawing used to machine the sample from a rectangular block of material is shown in Figure 2. This shows that the ‘gauge length’ (the length of the central portion of the sample over which the load was applied) at the start of the experiment was 50.00 mm.
During the experiment a constant tensile load of 3.568 kN was applied to the sample. This caused the sample to extend.
In Question 2a you are asked to calculate the stress acting on parts of the sample at the beginning and end of the experiment.
All your answers to Question 2a should be given in SI units (with the unit stated) to 3 significant figures.
2a.
i.    To calculate the stress on the sample due to the applied tensile load you need to know the area over which this force is acting. Using information from Figure 2, show that the relevant cross-sectional area of the sample within the gauge length at the start of the experiment is 50.3 mm2 (to 3 s.f.).
ii.    Using the value for the cross-sectional area from Question 2a(i), calculate the stress experienced by the test specimen within its gauge length, at the start of the test.
iii.    The applied load remains constant throughout the test. At the end of the test, the diameter of the test specimen shown in Figure 1 at the location where necking occurred was measured and the cross-sectional area calculated to be 15.0 mm2. Based on the reduced cross-sectional area at the necking location, calculate the stress in the neck at the point of failure.
iv.    Compare the value of stress at the beginning of the test (your answer to Question 2a(ii)) with the stress value at the point of failure (your answer to Question 2a(iii)) and use these values to calculate the percentage increase in the value of stress due to ‘necking’ of the test specimen from the start of the test to the point of failure.

2c
The equation below is a polynomial of order 4, fitted to the data recorded in a creep test conducted on a particular type of steel, for an elapsed time between 10 to 20 hours.
The data were recorded for % strain versus elapsed time in hours.
Use this equation to calculate the creep strain rate at 15 hours elapsed time. Give your answer to 1 significant figure.

Question 3
Polyethylene terephthalate (PET) is a hydrocarbon polymer produced from the reaction of chemicals obtained from crude oil. PET is used in many applications including the manufacture of soft drink bottles. Like plastic bags, PET bottles present challenges to the engineering community when they reach the end of their lives.
PET bottles are often re-used; for example they can be refilled with tap water (although the bottle manufacturers’ discourage this on hygiene grounds), or cylinders cut from bottles can be used in the garden to protect seedlings and young plants.
This still leaves around 200,000 tonnes of waste PET bottle for treatment or disposal in the UK each year. Two possible disposal options are:
•    PET can be recycled into new bottles or other products.
•    PET releases a lot of energy when burned, so it is a useful potential fuel for waste fired power stations along with other components of the waste stream. (Apart from the greenhouse gas CO2, PET does not release harmful chemicals into the atmosphere when burned).

3a
Think about the activities involved in producing a product, and getting it to market. For this question, make a list to cover each process in the chain of activities needed to produce a PET bottle filled with still water, from the raw materials to the point of purchase by a consumer. The first three stages have been provided below. You are not expected to include details of the manufacturing method.
Continue to use bullet-points to complete the list of stages. Each stage should be 1-2 sentences. (Tip: 8 more processes should be listed)
o    extraction of crude oil from the ground
o    refining of the crude oil and production of chemicals needed to produce PET
o    production of PET and processing into pellets
o    ……

3b
The price of the raw PET granules used for bottle manufacture is £860 per tonne and the drink manufacturers pay 4 pence for each empty bottle, excluding the screw cap. Assuming that a bottle can be approximated to a cylinder that is open at one end, with height 230 mm, diameter 75 mm and constant material thickness 0.40 mm, estimate the value added from the transformation of a kilogram of granules into bottles.
The density of PET is 1380 kg m−3.
Explain each step in your working and give your answer to the nearest 10 pence.

3c
Suggest two difficulties in recycling PET bottles back to new bottles and suggest a way of overcoming one of these difficulties.

3d
The chemical formula for one repeat unit of the PET polymer is C10H8O4. Write down a balanced chemical equation for the complete combustion of one repeat unit of PET in oxygen to form carbon dioxide and water. Explain how you can test that your equation is balanced.
3e
The heat of combustion of PET is 30.2 MJ kg-1. If PET bottles are burned in a waste-fired power station that generates electricity with an overall efficiency of 25%, calculate how much useful electrical energy is generated when 1,000 tonnes of PET is burned. Give your answer in units of MJ to 3 significant figures and explain your working

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