Scenario 5:  Cultural Event Management (2 day festival)

It is planned to run a large scale cultural festival that will totally occupy the Beach at JBR. This space will be fenced off and unavailable to the general public for other activities for the full weekend. The event is likely to attract more people than the available capacity.  It is envisaged that the event will attract an international audience.

Dubai Holding, developer of JBR has put together a team of stakeholders including residents, local businesses, environmentalists, event management companies etc to determine possible impacts of the event.  Your report will be submitted to Dubai Holding.

Identify who the stakeholders of this project would be. Each student will think from one stakeholder’s point of view. This will require gathering information on JBR, types of cultural events that can be organised etc from the internet and other sources.

The social impact of this project may include impact on the environment, residents, local businesses, traffic, police, security etc

Your team needs to prepare a short survey to gauge community concerns and attitudes. This will be completed in class and added to your report.

Research could include studies of the Glastonbury Festival or other major cultural events and its impact on local communities, traffic etc.

Talk only about traffic and introduction about the product total  1300 worlds

Introduction- Group

1.1   Introduction traffic

1.2   Literature Review

1.3   Discussions

1.4   Recommendations

1.5   Conclusion

1.6   References

Statistics and tables

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Template for ACS Event Reports
Student Name:
Student Number:
Enrolment Number:
ACS Membership:
Topic:
Presenter:
Date:
Event Venue:
Event Type:
CP Hours:
SFIA Alignment (this will appear on your registration):
Describe the event in 150-300 words. Some points you might like to consider:
• What was your ‘elevator pitch’ – how did you introduce yourself?
• Write down the contact details of one of the people you met.
• What was their advice on how to get started in the industry?
• What new ideas did you gain that added to your understanding of ACS and the ICT profession?
• What was the relevance of the material to your internship or future work (whichever is the more relevant)?
• What would you do differently at your next networking opportunity?

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Purpose

You will demonstrate your skills and knowledge by completing a scenario-based project.Task overview and context

You receive an email from Glenda Smith, Team Leader: Editorial Team.

Subject: Welcome and handover

Hello,

Congratulations on your new role as Team Leader: Editorial Team and welcome to BizOps Enterprises! Unfortunately I can’t be here for a handover, so I am leaving you with an overview of some of the projects you will be working on. You will find this information below. You will be working extensively with James Chen, the IT coordinator for the retail operations division. You will also need to let Aziz Singh, the Finance Manager, know when projects need funding or will affect the budget, which is very tight this year.Please refer to the ‘Instructions to the candidate’ section that follows for a list of tasks you must complete.

Best wishes,

Glenda Smith(former) Team Leader: Editorial Team

Overview of currentprojects

• There is a current and rather urgent project involving invoices. We need to develop a new invoice for a particular high-volume client that will include discounting for volume purchases on a sliding scale. A first draft has been hastily put together, but this will need to be checked for compliance.
• It is that time in the document review cycle when you need to check a sample of documents for compliance. The main organisational documents you’ll need to familiarise yourself with in order to do this are the style guide, privacy policy and information management procedures.The incident and injury report form is scheduled for review and also needs checking against current WHS information capture and storage requirements.
• Some IT decisions need to be made soon, and the IT Manager has called for feedback from teams on upgrading to the latest version of Microsoft Office. The editorial team uses 15 desktop PCs.
• The finance department keeps tabs on how departments are saving money. They want reports from each team leader emailed to Aziz Singh. Team leaders need to implement their own mechanisms for gathering team data. Here is an excerpt from Aziz Singh’s email to all staff from earlier in the year: ‘ This is a reminder to staff about the mechanism for creating a “savings mindset” at BizOps that was agreed upon at our last organisation-wide budget meeting. It was agreed that monthly reports from each department would encourage staff to take advantage of easy cost-saving opportunities and allow the sharing of effective strategies throughout BizOps.’

Instructions to the candidate

You will need to access and read the following BizOps policies, procedures and forms:

• Document style guide
• List of documents
• Template development and review procedures
• Incident and injury report form
• Privacy policy
• Information management procedures
• Draft invoice

See the ‘Resources required’ section for how to access these.

Complete the following tasks in a Word document that conforms to the BizOps style guide requirements for general documents, where possible. Number your response to each task.

1. Refer to the list of documents. Make a list of all relevant organisational policies and procedures that guide standards for documentation.
2. Refer to the forms and templates sections of the list of documents. Identify three types of documents used and required by the organisation.
3. Access and read the template development and review procedures. How do these procedures evaluate the quality of documents produced against documentation standards?
4. Access the incident and injury report form and check it against relevant organisational standards. Provide details of at least two aspects of how the form meets or fails to meet organisational standards. Comment on its readability and appearance. Are there any aspects of the layout, tone, language or content that could be amended to enhance the appearance or readability of the document?
5. Research current WHS legislation to determine whether the incident and injury report form captures all information required in the event of a notifiable incident. How many years must a form detailing a notifiable incident be stored for?
6. Write six questions that could be used to gather feedback from staff on the usability, readability and functionality of documents and templates used at BizOps.

7.Describe an occasion when you amended a document template based on feedback you had received and how you went about it. If you have not done this, describe a situation where someone else amended a template because of user feedback, and how they did it. Your response must indicate how you arrived at the decision by systematically gathering and analysing all relevant information to make an informed decision.

1. Access and read the draft invoice. Explain two ways in which it complies with BizOps documentation standards. Explain which software you would use to include discounting for volume goods on a sliding scale.
2. Write explanatory notes suitable for the staff who will be using the invoice. Ensure that the content, text type, format and language style will suit existing and future users and that the notes could be used for training purposes.
3. Compare how you would verbally present this information about the invoice template at a team leaders meeting with how you would present it to an employee who is not confident about their IT skills, but who has intermediate-level skills.
4. Write a plan that outlines the steps that would need to be taken in relation to the invoice draft, from the checking and editing stage through design, testing, implementation, training and obtaining feedback. Your plan should reflect acknowledgement of time and cost constraints and the implementation phase must refer to how you would name, circulate and store the master le and when you would print it.
5. Explain how two actions in your plan would save money for the organisation.
6. Write brief notes on your response to a request to outline the value of upgrading to the newest version of Microsoft Office in the current budget cycle. How might the editorial team be held back, if at all, in word processing tasks if the upgrade is delayed? Research whether there are any costs to the organisation related to the upgrade, besides initial purchase of the software, and list these possible costs.25 End 

A ssessment Brief
Program Bachelor of Business
Subject code MKT102A/MKG103
Subject name Bachelor of Business
Assessment title Assessment 3
Major Project Parts B & C – Campaign Plan
Group or individual assessment Pairs or Individual –Same as Major Project Part A
Length Maximum 2500 words (+/- 10%, not including schedule/data tables)
Learning outcomes addressed b) Explain the principles and practices involved in the creation of effective advertisements.
c) Discuss the laws and regulations applying to the advertising industry as well as major ethical issues relating to advertising in Australia.
d) Compare and contrast the advantages of the different types of advertising media.
e) Design an advertising campaign based on a client brief.
Submission date
11:55pm on Friday of Week 11
Total marks 100 Marks
Weighting 50% (40% Plan + 10% Presentation)
Assessment Brief:
Campaign – Major project Part B
Using the advertising brief prepared in Major Project Part A (Assessment 2) prepare a proposal
for an Australian market advertising campaign for the featured brand. Using the submission
templates provided on the portal to cover required detail for the following topics:
1. Background Summary (the brief) including the campaign objectives
4. Creative rationale (Why will your
appropriate to deliver the Big Idea)
3. Creative concept (what is your BIG IDEA? Identifying the Advertising Appeal and creative techniques to be used. Describe the journey from USP to execution of the creative idea) big idea work? And why the appeal & creative technique is
5. Media strategies and schedule (what media mix you recommend and why. Reference should be made to the media consumption habits of your target audience. Identify legal or Ethical considerations in media placement.)
6. Creative Execution – attach samples reflecting your media mix (print advert, outdoor poster, website tower, radio script, TV storyboard etc.)
7. Implementation – Legal & Ethical considerations in creative production, production considerations such as creative production schedule, material deadlines and mandatory inclusions & campaign budget summary
Presentation: Major project Part C
Based on the Campaign proposal outlined above prepare a 10 minute presentation following the
presentation template provided.
Campus students: Oral presentation in class Week 12 Supported with approximately 12
PowerPoint slides plus any other presentation aids.
Online Students: Recorded presentation. Approximately 12 slide PowerPoint presentation with
a recorded slide by slide narration/voice over

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Reading responses After the readings write 1-2 pages . You must demonstrate your critical thinking in the review and show you have a good grasp of the scholarship. Week 13 (Nov. 13-15) Emperor, Buddha and Cave Art Mizuno Seiichi and Nagahiro Toshio. 1951. Yün-kang, the Buddhist Cave-Temples of the Fifth Century A.D. in North China. Volumes 1, 3 4, 8, 9, and 12. Explore online sources on Buddhist cave art, archaeology and architecture https://repository.kulib.kyoto-u.ac.jp/dspace/handle/2433/139069 Ashurov,Natalia, Rischmaui,Nur, Bohnenblust Jr,Ivar Hamlet and Austin Jr,James Michael

A ssessment Brief
Program Bachelor of Business
Subject code MKT102A/MKG103
Subject name Bachelor of Business
Assessment title Assessment 3
Major Project Parts B & C – Campaign Plan
Group or individual assessment Pairs or Individual –Same as Major Project Part A
Length Maximum 2500 words (+/- 10%, not including schedule/data tables)
Learning outcomes addressed b) Explain the principles and practices involved in the creation of effective advertisements.
c) Discuss the laws and regulations applying to the advertising industry as well as major ethical issues relating to advertising in Australia.
d) Compare and contrast the advantages of the different types of advertising media.
e) Design an advertising campaign based on a client brief.
Submission date
11:55pm on Friday of Week 11
Total marks 100 Marks
Weighting 50% (40% Plan + 10% Presentation)
Assessment Brief:
Campaign – Major project Part B
Using the advertising brief prepared in Major Project Part A (Assessment 2) prepare a proposal
for an Australian market advertising campaign for the featured brand. Using the submission
templates provided on the portal to cover required detail for the following topics:
1. Background Summary (the brief) including the campaign objectives
4. Creative rationale (Why will your
appropriate to deliver the Big Idea)
3. Creative concept (what is your BIG IDEA? Identifying the Advertising Appeal and creative techniques to be used. Describe the journey from USP to execution of the creative idea) big idea work? And why the appeal & creative technique is
5. Media strategies and schedule (what media mix you recommend and why. Reference should be made to the media consumption habits of your target audience. Identify legal or Ethical considerations in media placement.)
6. Creative Execution – attach samples reflecting your media mix (print advert, outdoor poster, website tower, radio script, TV storyboard etc.)
7. Implementation – Legal & Ethical considerations in creative production, production considerations such as creative production schedule, material deadlines and mandatory inclusions & campaign budget summary
Presentation: Major project Part C
Based on the Campaign proposal outlined above prepare a 10 minute presentation following the
presentation template provided.
Campus students: Oral presentation in class Week 12 Supported with approximately 12
PowerPoint slides plus any other presentation aids.
Online Students: Recorded presentation. Approximately 12 slide PowerPoint presentation with
a recorded slide by slide narration/voice over

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Reading responses After the readings write 1-2 pages. You must demonstrate your critical thinking in the review and show you have a good grasp of the scholarship. Week 13 (Nov. 13-15) Emperor, Buddha and Cave Art Mizuno Seiichi and Nagahiro Toshio. 1951. Yün-kang, the Buddhist Cave-Temples of the Fifth Century AD in North China. Volumes 1, 3 4, 8, 9, and 12. Explore online sources on Buddhist cave art, archeology and architecture https://repository.kulib.kyoto-u.ac.jp/dspace/handle/2433/139069 Ashurov, Natalia , Rischmaui, Nur, Bohnenblust Jr, Ivar Hamlet and Austin Jr, James Michaelpages . You must demonstrate your critical thinking in the review and show you have a good grasp of the scholarship. Week 13 (Nov. 13-15) Emperor, Buddha and Cave Art Mizuno Seiichi and Nagahiro Toshio. 1951. Yün-kang, the Buddhist Cave-Temples of the Fifth Century A.D. in North China. Volumes 1, 3 4, 8, 9, and 12. Explore online sources on Buddhist cave art, archaeology and architecture https://repository.kulib.kyoto-u.ac.jp/dspace/handle/2433/139069 Ashurov,Natalia, Rischmaui,Nur, Bohnenblust Jr,Ivar Hamlet and Austin Jr,James Michael

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Do not include title, Table of Contents, keywords, any appendices and references in the word count.

? It is strongly recommended to write your assignment in 3rd person

Relates to Learning Outcomes:

? Appreciate the nature of business research and the research process.

? Evaluate, critically, the quality of secondary data and published business research.

? Determine the appropriateness of qualitative and/or quantitative methods to meet business research objectives.

? Design and present a research proposal to meet information needs in relation to solving a business problem.

Draft skeleton for essay:

? Title – No more than twenty words

? Keywords – three to five best describe your topic

? Abstract/Executive Summary – summarises the main points of the research essay (150-200 words)

? Introduction – descriptive introduction of your essay (set the scene for the reader including the rationale and purpose of this study. State (or re-state) Dr Christos Papanagnou 3 the aim and objectives of the topic you chose. Define the aim and research questions/objectives and/or hypotheses.

? Literature Review – a critical review of books, academic papers, practitioner articles, and other reporting materials for your area of study. You should compare and contrast the literature (compare – look for similarities, contrast – look for differences), and then provide a synthesis of the literature (a synthesis brings together a combination of concepts/ideas).

? Research Methodology– do clearly describe the methodology you have followed to undertake research. State the methods you used to collect data and include a consideration of the concepts and theories, which underlie the methods. Include the different parts of the research onion.

? Presentation of results and discussion– present any results, evaluations, and findings. State how you have addressed the research questions and/or hypotheses. Consider the essay overall and highlight the main factors (link to literature and findings where possible)

? Conclusion – summarise all that you have written about and highlight the main points and central argument/s for the reader.

? References – Use the Harvard referencing system for all citations and references.

Harvard Style

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Do not include title, Table of Contents, keywords, any appendices and references in the word count.

? It is strongly recommended to write your assignment in 3rd person

Relates to Learning Outcomes:

? Appreciate the nature of business research and the research process.

? Evaluate, critically, the quality of secondary data and published business research.

? Determine the appropriateness of qualitative and/or quantitative methods to meet business research objectives.

? Design and present a research proposal to meet information needs in relation to solving a business problem.

Draft skeleton for essay:

? Title – No more than twenty words

? Keywords – three to five best describe your topic

? Abstract/Executive Summary – summarises the main points of the research essay (150-200 words)

? Introduction – descriptive introduction of your essay (set the scene for the reader including the rationale and purpose of this study. State (or re-state) Dr Christos Papanagnou 3 the aim and objectives of the topic you chose. Define the aim and research questions/objectives and/or hypotheses.

? Literature Review – a critical review of books, academic papers, practitioner articles, and other reporting materials for your area of study. You should compare and contrast the literature (compare – look for similarities, contrast – look for differences), and then provide a synthesis of the literature (a synthesis brings together a combination of concepts/ideas).

? Research Methodology– do clearly describe the methodology you have followed to undertake research. State the methods you used to collect data and include a consideration of the concepts and theories, which underlie the methods. Include the different parts of the research onion.

? Presentation of results and discussion– present any results, evaluations, and findings. State how you have addressed the research questions and/or hypotheses. Consider the essay overall and highlight the main factors (link to literature and findings where possible)

? Conclusion – summarise all that you have written about and highlight the main points and central argument/s for the reader.

? References – Use the Harvard referencing system for all citations and references.

Harvard Style

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develop a critical review of the academic literature focusing on key themes and debates that emerges. where appropriate, attempt to compare the extent to which academic theory reflects evidence in terms of organisational practice.
referencing should be accurate, complete and follows the havard protocol. The review should have a clear, informative introduction and conclusion. Incorporate a range of relevant theoretical insights as a means for analysing the issues raised by the question. Clear evidence of wide reading and a willingness to draw on and effectively use a range of academic sources construct a balanced, persuasive review/essay. Linking of theory and practice/examples. well constructed arguments.

havard referencing

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