Please write a three page paper — double spaced — on advertising in your native China. Cover three topics.

1) Please describe a major advertising campaign for a Chinese brand — describe the objective, strategy and tactics for the ad.

2) Please describe a major ad campaign for an international brand in China — objective strategy and tactics.

3) Please describe a “critter” campaign that works in China.

I’d like you to include some visual reference to the ads you are talking about, relevant translations, and some sense of the marketing problem (challenge) with some financial figures (that you can get through the internet) used as support.

I’d like this sent to me, finished, by next Friday. You should check in with the writing center to make sure it flows in English as well.

Do you want to do this?

Let me know as soon as possible.

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