Assessment One: Individual Business Report

Geronimo Pty Ltd is an Australian-owned confectionary company that manufactures premium chocolates and sweets. The New South Wales-based company was established 18 years ago and is in the business of supplying premium confectionary to large supermarkets Australia-wide. The company is currently in the process of growing internationally with their products already being offered in some parts of Europe. Consequently, the company is now exploring the feasibility of expanding their operations to Portugal.

Given that this is a new venture into unchartered territory, Geronimo Pty Ltd is seeking your assistance as a management consultant to advise them on the political, economic, socio-cultural, technological and legal environment (PESTL) of Portugal.

You are required to:

1. Write a concise, clear and well edited report of no more than 1,500 words outlining the external environment (PESTL) of Portugal

2. conduct a SWOT analysis of the external environment (PESTL)

3. present recommendations based on the SWOT analysis

You are strongly encouraged to access the following documents that are uploaded in the ‘Assignment 1 Individual Report Folder’

a) Individual report structure

b) Chicago 16th edition referencing guide

Marking Criteria A significant focus of this assessment is about finding and using information (information literacy skills); therefore you are required to consult and fully reference at least SIX sources of information (Any combination of books, edited books, www, journal articles from the full-text databases, current affairs magazines, newspapers etc). Although you are allowed to use WWW references, you should be discerning about the validity of those sources and how robust the information is. The use of WIKIPEDIA online encyclopedia is not allowed. Online academic databases such as Proquest DO NOT count as (www) internet references and you MUST use at least a minimum of two sources Scholarly Journal Articles. You must use the Chicago 16 referencing system to acknowledge your sources of information (both in-text and as a reference list at the end).

The report must include the following sections:

Title page

Table of contents

Executive summary

Introduction,

Discussion:

a) PESTL Analysis

o Political Environment,

o Economic Environment,

o Socio-cultural Environment,

o Technological Environment,

o Legal Environment,

o SWOT Analysis

Conclusion

Recommendations

Reference list

All sections except the title page, table of contents, executive summary and reference list are included in the 1,500 word count. You are allowed a leeway of 10% with the word count (over by 10% > 1650 words or under by 10% > 1350 words). Students will be penalised 10% of their overall mark for not complying with the word restrictions.

3 recommendations CHOSE ONE

Yes invest

Do not invest

Not now, wait till the economy is better