Essay about Asos fashion company.

1. essay on a RETAIL business with a strong online presence (including mobile app)

 2. Briefly introduce the company from a digital marketing perspective

 3. Research the 4Cs, briefly explain what the headings mean and incorporate in your essay 

1. Customer Wants and Needs – Research website/social media conversations/fallout, ratings and reviews, news reports related to this business – Critically discuss what you have learnt about the business’ consumers/prospects and how they engaged with them online to better address their wants and needs

2. Cost to Satisfy What makes a great website experience? http://www.commonplaces.com/blog/10-website-trends-for-2016 – Evaluate the business’ website based on this research – What pricing models are used/incentives 

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