Please use the guidelines in chapter 12 of your textbook on the International Planning process. Take your company and product through the Intl planning process. I will be grading these on how thorough that they are, how much research was done and how much of the main points from the textbook were used.
You will need to use critical thinking and personal judgement in preparing this presentation. Give me the background of your “company” and all of the vital information that I will need to assess your proposal. In this, I am the CEO of your company and you are the Chief Marketing Officer. Internationalization is a goal of the company. You are responsible for actualizing this
TEXT: Cateora, Gilly, Graham & Money International Marketing, 17th edition; McGraw Hill Education �A�0R%
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