You work for a consulting Humana Insurance Inc. that has been hired by a wealthy investor who is interested in buying a new business. This investor has asked your company to provide an analysis on the industry of this new business venture, along with recommendations for companies operating within the industry.

With Health industry and Aetna & Cinga (two companies operating within that industry) for analysis. Address the following elements:

· Identify external environmental forces in the remote environment that are likely to impact the industry within the next three years.

· How will these changes likely impact the companies you have chosen for analysis?

· Analyze the chosen industry using one of the models presented in the following articles: “A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with Special Reference to Competitive Advantage in the Context of a Dynamic and Competitive Environment” and “Business Model Innovation in Corporate Competitive Strategy.”

· Make at least two strategic choice recommendations for companies to successfully deal with the forces operating within the industry at the present time and in the near future.

Must be eight to ten A.P.A ONLY  according to APA style, exclusive of appendices, references, exhibits, etc.

· Must include an introductory paragraph with a succinct thesis statement.

· Must address the topic of the paper with critical thought.

· Must conclude with a restatement of the thesis and a conclusion paragraph.

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