You assignment is to measure how well a nationally branded product is doing with regard to consumer recall, you will complete a study of your choice. Select a Branded product (target product) that is not geared toward a specific gender market.
- State the Product & Brand
- Create a 3-question survey that includes:
- A gender question
- A recall question
- A Likert Scale Question on Recall
- Survey 5 Males & 5 Females
Enter the results of your survey into SPSS file.
If you are engaging in research, be sure to cite the source(s) in APA format.