Consumer Recall

You assignment is to measure how well a nationally branded product is doing with regard to consumer recall, you will complete a study of your choice. Select a Branded product (target product) that is not geared toward a specific gender market. 

  • State the Product & Brand
  • Create a 3-question survey that includes: 
    • A gender question
    • A recall question
    • A Likert Scale Question on Recall
    • Survey 5 Males & 5 Females 

Enter the results of your survey into SPSS  file.

If you are engaging in research, be sure to cite the source(s) in APA format. 

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