- Select a business at which you work or are a frequent customer, and describe it briefly.
- From a customer perspective, what do you perceive as the strengths and weaknesses of this business? Use headings and make one list for the strengths, and another list for the weaknesses.
- What do you perceive as potential opportunities and threats for this business? Use headings and make one list for the threats, and another list for opportunities.
If you use a quote or information from an outside source, be sure to put the name and author of the source in parentheses right after it.