AT&T

A critical analysis and discussion of the question (opinion)

CAN AT&T TAME THE IHOGS?

Business Week. New York: Dec 28, 2009. , Iss. 4161; pg. 21

Pity poor AT&T. The wireless operator with exclusive rights to sell the iPhone in the U.S. is bashed incessantly for service that rarely lives up to the elegant promise of Apple's sleek device. Now, when many consumers feel they should be receiving rebates, the company is getting lambasted for hinting it might take measures to rein in the heaviest iPhone users. AT&T Mobility President Ralph de la Vega says the carrier is mulling changes to the $30-a-month unlimited data plan that most of the company's smartphone customers use. He emphasizes that no final decisions have been made, but AT&T could institute tiered pricing models similar to today's voice plans or caps on the amount of bandwidth a consumer could use before getting bumped to a slower, cheaper network.

250 words including references