Effective Advertising Planning and Implementation Campaign for Starbuck's
What is the advertising message?
To who is it directed?
What is the relationship between consumer behavior and target markets?
How is the product positioned?
In what advertising media have you seen this product?
What changes would you make in the product positioning and the advertising message?
Is this an effective use of resources?
Based on your readings, what would you suggest to make the campaign more effective?
Be sure to properly cite your references using the APA format.
Please provide all references.