Ethics of Exotic Smokes and Marketing Flavored Cigarettes
Scenario: You are the VP of Marketing Development for the TRIAAD Research Group, a full-service marketing research company. Your client, Exotic Smokes Cigarette Company, has asked you to prepare a proposal to conduct an in-depth study of consumer behavior to analyze the market for their new flavored cigarettes, using fruit and candy flavors. You must develop marketing strategies to attract 18- to 25-year-old customers. Exotic Smokes Cigarette Company has a $25 million advertising budget for the new product.
Explain the ethical concerns that have to be considered in marketing flavored cigarettes to the target market while keeping in mind the expectations of the stakeholder.