Foreign Consumer Markets: Wine in Australia
Need assistance with one of the questions below:
Also consider the product's or service's consumer trends, market segmentation, options for local marketing strategies and branding strategies
The product is wine
Australia is the foreign country
Mexico is the domestic
Evaluate how global organizations use local market strategies to build strong customer relationships and customer value.
Explain the factors that influence foreign consumer purchasing decisions.
Analyze how foreign markets are segmented to form local target markets.
Explain the important decisions involved in developing global branding strategies.
Write a team paper analyzing the consumption behavior of a specific market in a foreign country. You must include the identification of the selected domestic and foreign countries and selected product or service your team will use. Identify a business opportunity based on customer needs. When identifying the domestic and foreign countries, consider the consumer analysis of:
o Also consider the product's or service's consumer trends, market segmentation, options for local marketing strategies and branding strategies.
Provide an analysis supported with appropriate data, based on principles used in the economics class.