Consider the Segway company in the context of distribution and sale. For that company and product line, go through the steps in the Identify Potential Sales Channels guide at the Business Link Web site. You may want to do this more than once if pursuing different markets with different products.
Answer the following questions:
– How did you respond to the questions in the guide, and what resulting sales channels were recommended?
– What is your reaction to the recommended sales channels?
– How would you organize and manage the sales staff at Segway?