How are data used in your business / organization? Is it basic reporting or advance predictive analysis and data mining? What questions are being answered? How are strategic business decisions being made in your organization? Can you provide an example of a business decision that did or did not leverage data in your organization, what were the results?
If you do not work for an organization right now, do a Google search to find the answers to the questions above for a particular organization (be sure to provide links as a reference). Provide specifics.