-> Resource based view 

-> Resources & capabilities of the company

-> porters five forces 

-> PESTLE and critical success factors (CSF's) of the industry (food processing)

-> porter's generic strategy

– > competitive advantage

– > Internationalization and organization

-> CAGE framework

-> strategic change of the company

– > industry profitabilty

-> Cultural web of suitability  

-> porter's value chain 

-> hofstede's national culture and liability of foreignness