Principles Of Marketing, Positioning And Motto

In this assignment, you will create a Positioning Statement and Motto  for one (1) of the following brands: Jeep Cherokee, Google, orAmazon.com.

Select only one (1) brand. Use the information listed, as well as  your own research, to assess the brand by completing the provided  template. At the end of the template, be sure to develop what you  believe would be a new or better positioning statement and motto for the  brand.

Click here to download the required template.

Submit the completed template via the Assignment 1 submission link.

*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).