Discussion : Principles Of Marketing

Aligns with Chapter Learning Objectives 1-1 and 1-5 and Course Learning Objectives CO1, CO11, and CO12

I welcome all of you to the exciting, changing, advancing world of marketing.  Marketing is a passion of my mine and I hope to convey that energy and enthusiasm to each of you.  I hope by the conclusion of this semester you will look at the “term” marketing in an entirely different light. Marketing is so much more than advertising. Marketing involves the four “P’s,” which are product, placement (distribution), price and promotion. Only one part of promotion is actually advertising.  

At the conclusion of your reading from Chapter 1, please refer to 2-1 p14, “The Nature of Strategic Planning.”  Strategic planning is the managerial process of creating and maintaining a fit between the organization’s objectives and resources and the evolving market opportunities. The goal of strategic planning is long-run profitability and growth. Thus, strategic decisions require long-term commitments of resources.

A strategic error can threaten a firm’s survival. On the other hand, a good strategic plan can help protect and grow the firm’s resources.  Read on page 14 about March of Dimes, Disney, Nvidia, and Target in the short excerpt.  These company’s decisions have or will affect their future.

What Are The Challenges In Implementing A Global Alliance

Answer the above questions, using the below/attached references.  Must be at least 300 words in APA format.

References

(1) Goussak, Gregory W. (2012).  CULTURAL PLURALISM: A CRITICAL NEEDS PLAN FOR GENERAL MOTORS.  Global Conference on Business & Finance proceedings, 7(1), 249-255.  

(2) Damanpour, F., Devece, C., Chen, C. C., & Pothukuchi, V. (2012). Organizational culture and partner interaction in the management of international joint ventures in India. Asia Pacific Journal of Management, 29(2), 453-478. 

(3) Jakada, B. A. (2014). Building global strategic alliances and coalitions for foreign investment opportunities. International Journal of Global Business, 7(1), 77-94. 

(4) Luvison, D., & de Man, A. (2015). Firm performance and alliance capability: The mediating role of culture. Management Decision, 53(7), 1581-1600. 

BMGT 364 Week 3 Project 1

Project 1 Organizational Theory Due Week 3

This project was designed to have you demonstrate an understanding of how the role organizational theory applies to management.  Furthermore, the student will demonstrate this understanding by explaining the evolution of management theory and how it relates to the business environment through the use of a case scenario.

You will use the course material learned in weeks 1 and 2 to answer the questions that are based on the case scenario below.  You are also required to research the various schools of thoughts and theorists identified in the Timeline under week 1.  Once you have thoroughly researched the schools of thought and the theorist under each category, you will answer the questions below making connections between the case scenario facts, the course material and your research if applicable. 

In answering the questions, it is necessary to explain why and how rather than making statements.   Go beyond merely making statement without the support that explains the why and how to earn higher points for the assignment.

 Global Economy, National Economies, and Competition

In the first part of the twenty-first century a great recession struck most of the countries in the world. The next decade has been severally impacted with the consequences of this crisis. In this atmosphere, domestic investments and foreign investments shrink. The importance of the prudent macroeconomic analysis is clear.

Identify and read at least four peer-reviewed journal articles focused on macroeconomic factors in two selected countries. Use national statistical data or data from international institutions (World Economic Forum, World Bank, International Monetary Fund). Then, respond to the following:

Select two countries (different than in Module 1) and identify major economic indicators for the last 5 years:

• gross domestic product
• gross national product
• rate of inflation
• interest rates
• unemployment rate and type of unemployment
• national debt
• total export and import of a country
• bilateral export and import between two selected countries.

Present these data in one table. Compare and contrast all factors in your essay. Write a critical analysis of macroeconomic status, reasons and consequences of selected countries.

Write a two-to-three-page paper in Word format. Utilize at least three scholarly sources in your research.

Make sure you write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation.

Market Failure And Government Failure

Answer in 150 words or more.  Only use the attached Chapters 5 and 6 for reference.

What is the difference between market failure and government failure? 

Is it difficult for markets to allocate scarce resources efficiently on its own?  

What are some of the problems the political system faces in overseeing markets

ECO 320 – "How Banks Work"

Please respond to the following:

In your opinion, infer the most significant failure in the banking system and then discuss possible ways the failure can be avoided in the future.

Growth: Economic Analysis 

Preparation 

This assignment examines national economics, economic growth, and financial crisis. There are four parts to this assignment. Please be sure you have completed all four parts before submitting.

Requirements 

Part I 

Consider a nation in which the volume of goods and services is growing by 5 percent per year:

• Analyze the impact of the high rate of growth on the nation.  

o    Predict how the high rate of growth might affect the power and influence of the national government relative to other nations experiencing slower rates of growth. 

o Predict how the 5 percent growth might affect living standards in the nation.   How does economic growth affect population growth? 

        Will living standards necessarily grow by 5 percent, given population growth?

Part II 

• Use the concepts of gross investment and net investment to explain the differences between an economy that has a rising stock of capital and one that has a falling stock of capital. 

• Explain how it is impossible for gross investment to be less than zero, even though net investment can be positive, negative, or zero. What real-world examples can you provide?

Part III 

• Analyze the economic disparities among countries.  

o Explain why some countries are much poorer than other countries. 

o Based on what you know and have learned about macroeconomic principles, are poorer countries destined to always be poorer than wealthy countries?   If so, explain why.

If not, explain how poorer countries can catch up to or even surpass wealthy countries. 

Part IV 

• Explain how, in general, a financial crisis can lead to a recession. 

• Explain how, in general, a major new invention can lead to an economic expansion. Organize your assignment logically with appropriate headings and subheadings.

Additional Requirements 

• Include a title page and reference page. 

• Include 3-4 pages, not counting title page and reference page. 

• Use at least three scholarly or professional resources. 

• Use APA format for citations and references.

 • Set your assignment in Times New Roman, 12 pt., double spaced. 

ECO 320 – "Stocks And Other Assets"

 Please respond to the following: 

Assess the factors you should consider when advising a client to invest in stocks, bonds, real estate, or some other financial instrument.

Discussion Board

Some 47 million Americans entirely lack health insurance, dozens of millions of others are underinsured, and still others face non-financial barriers to access. Who is more likely to lack coverage? Is access to health care a right? Are uninsured people served adequately? How can we correct this problem?

2 paragraphs

2 references 

Psychology

For this final milestone, you will complete the Final Project Section 3: Global Expansion Financing, in which you will outline how you will secure funding for the corporation you have chosen for your final project. This section will include information about available local financing, parent company contribution, and any additional financing the company will use to finance its global expansion.