1. The benefits of offshore financial centers include
- advantageous accounting practices.
- fluctuating currency exchange rates.
- high interest and low fees.
- low taxes and few banking regulations.
2. Which of the following adds 3–5 percent to the quoted price of a product, due to the costs of importing?
- Customhouse broker's fees
- Invoice charges
- B2B costs
- Export duties
3. The attitudes of governments toward transfer pricing is
- academic interest.
4. The type of debt nearly always repaid in full by the borrower, with a repayment rate of 97 percent, is _______ loans.
- federally guaranteed
- microD. parallel
5. Swedish safety requirements for machinery operators
- make imports of Swedish products popular in the U.S.
- make exporting U.S. machines to Sweden very easy.
- are difficult to pin down because they vary from one machine to another.
- are stricter than those imposed by the U.S. Occupational Safety and Health Act.
6. Applying a total systems approach to managing the flow of materials, information, finances, and services in a value chain is called
- supply chain management.
- information and technology management.
- organizational realignment.
- luxury brand development.
7. When companies report on environmental and social, as well as financial results, it's called
- parallel management.
- global edge.
- triple bottom line.
8. Of all the promotional mix elements, _______ may be the one with the greatest similarities worldwide.
- sales promotion
- personal selling
- public relations
9. Hiring another company to handle what used to be handled in-house is called
10. Recruiting salespeople overseas can be difficult because
- language differences.
- foreign unfamiliarity with the product.
- the fear of outsourcing.
- of a society's stigma associated with selling.
11. When a company's future cash flow could be affected by unanticipated movement in monetary exchange rates, the company is experiencing
- potential bankruptcy.
- economic exposure.
- translation exposure.
- currency exposure.
12. Which of the following is not a part of the total product?
13. Reasons for global standardization of manufacturing systems include
- greater market adjustments.
- increased nonstandardization of data among plants.
- adding attractive complexities to draw new customers.
- producing significant cost savings.
14. A middle ground between an ad campaign that's standardized worldwide and an entirely local ad campaign is called a/an _______ approach.
- hybrid advertising
15. The basic cultural decision a marketer has to make when placing a product in a foreign country is whether
- the advertising for the product will be tasteful enough for the foreign audience.
- the product will be used by men or women.
- social taboos are implied by the product's name.
- to position the product as foreign or local.
16. Providing rapid service without a distribution structure in place is called
- indirect outletting.
- floating distribution.
17. Developing countries frequently see the use of used equipment in production as
- evidence the company will produce inferior products.
- evidence the company doesn't want to take chances on untried technology.
- a means to employ more people who will be hired to fix broken equipment.
- assurance the equipment has done its job elsewhere.
18. Relocating activities a company used to do in-house to another country is called
19. Taking a position in one market to offset exposure to price changes in an opposite position is called
20. A group of decisions on strategy designed to satisfy customer needs in a particular market on what products to sell and promote is called a/an
- marketing mix.
- corporate objective.
- advertising campaign.
- market assessment.