International Marketing

• Suppose you are opening a shoe manufacturing firm that is going to begin selling shoes (your choice of shoe type: tennis shoes, men’s or women’s dress shoes, boots, etc.) in your previously chosen country. Using the demographic breakdown of your chosen country, choose at least one (1) demographic that you will segment by and identify a minimum of two (2) target markets. Summarize the key reasons why you choose those particular demographic(s) and target markets.