E-Commerce Class 1

W6 Assignment Marketing Strategies
Marketing Strategies
Marketing is a very important function with any business and is defined by the American Marketing Association as; the activity set of institutions and processes for creating communicating delivering and exchanging offerings that have value for customers clients partners and society at large. In laymens terms marketing is everything you do to promote your companys product and services to potential customers.
Identify a brick-and-mortar retail company that also has a web presence. Describe how this company utilizes the traditional online marketing strategies social mobile and local marketing plan and how effective you think these efforts are in promoting the business.
The requirements below must be met for your paper to be accepted and graded:
Reference material (data dates graphs quotes paraphrased words values etc.) must be identified in the paper and listed on a reference page. Reference material must come from sources such as scholarly journals found in EBSCOhost online newspapers such as The Wall Street Journal government websites etc. Sources such as Wikis Yahoo Answers eHow etc. are not acceptable.

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