Podcasting has allowed businesses to advertise in a new way send training and educational videos to employees and much more. Podcasting has become an innovative way for companies to use media as a medium of communication.A company cannot simply podcast whenever it wants. The company must have a strategy of what to give its consumers. For instance if a radio station were to podcast their morning show in its entirety allowing consumers to listen at any time; it may not force them to listen in the morning or to listen to the entire show. This may affect the income the show earns from advertisers and their ratings.In the world of the Internet the use of podcasting benefits the company in many ways. This can only happen with a properly developed and implemented strategy.Complete the following and answer the questions in an essay format:The assignment should be approximately 1 page in length.Make sure the paper has refrence section .