Positioning Your Product

Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort. Explain the reason for positioning and repositioning products.

In your initial post…Cite and summarize a scholarly article pertaining to marketing management as your basis for your reasoning. Be sure to cite your article.

Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice.

Begin by selecting an organization, product, or service for your marketing plan and complete the following:

Describe the organization, product, or service that you selected for this assignment.

Using the SWOT analysis, evaluate your market and future competition for your selection.

Provide your recommendations for benchmarking and creating a competitive advantage based on your analysis.

Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources. 

Write a Marketing Plan considering the following points  

PART-B

3. Target Market Analysis 

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does. List out the expectations consumers have for the product. 

4. SWOT Analysis 

Strengths 

List the strengths of the business approach such as cost effectiveness, service quality and customer loyalty. 

Weaknesses 

Describe the areas of weakness in the company’s operations, such as government policies and procedures, and management inexperience. 

Opportunities 

Examine how proper timing, as well as other factors such as your company’s innovativeness, may improve the business’s chances of success. 

Threats 

List the external threats to the business’ success

5. Marketing Mix (4 P’s ) Analysis

Product or Service 

Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where your product sits in comparison to similar products/services now available. 

Place

Identify the location of your business, why it is located there (strategic, competitive, economic objectives), your expected methods of distribution, and timing objectives. 

Promotion 

Describe the type of promotional methods you will use to spread the word about your product. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, Social media and newspaper ads. 

Price 

The prices of your products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin. 

The focus is the Poland energy industry. Compare and contrast Poland to other emerging markets such as Africa, Latin america, and the Caribbean. I do not need Research on Poland (country) itself. I just need compare and contrast to other emerging markets. 

Assignment 2: Executive Summary of M3: Assignment 2

The ability to present one’s findings from an evaluation or research study in a concise and persuasive manner is a requirement for any successful manager.

In M3: Assignment 2, you evaluated the buying process of an online consumer product or service from the marketer’s point of view using the five stages of the buying decision process.

Using your research findings from M3: Assignment 2, create an executive summary PowerPoint presentation. Cover the following:

Include a statement of the problem or the topic of M3: Assignment 2.

Concisely evaluate the findings from your research.

Recapitulate any main conclusions or recommendations.

Develop a 6–8-slide presentation, excluding the title and reference slides, in PowerPoint format. Apply APA standards to citation of sources.

Part C: Your Marketing Plan

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions

Create the third part of your marketing plan:

Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.

Develop the company’s pricing and distribution strategy.

Develop the integrated marketing communications plan most relevant for your product / service and audience. Develop your message strategy. Develop your media strategy.

Develop your public relations, sales promotion, and personal selling plan most relevant for your product / service and audience.

Develop your online and direct marketing plan most relevant for your product / service and audience.

Develop your social responsibility/cause related marketing plan most relevant for your product / service and audience.

Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. 

We market to consumers differently than we do when we market to businesses. There are some marketing basics that are the same but there are also many differences. The decision to buy is derived in different ways and requires a whole different approach from marketers. In this assignment, you are to explain these similarities and differences.

Compare and contrast the B2C versus B2B Buying Behavior for a current product on the market today. Use the same product for both the B2C and B2B situation.

Discuss any similarities or differences between the two. Use real-life examples in your analysis.

Examine how these buying behaviors would affect marketing activities/ strategies.

Be sure to provide supporting evidence for your statements.

Write your initial response in a minimum of 200–300 words. Apply a standard business writing style (headers/ sub heads/ bullets) to your work but be sure to cite your work in the APA format.

Explain why organizational structure is so important in strategy implementation. Your explanation should include references to material you read for this class. 

Develop a globalization plan for Merrick Engineering Corporation located in Inland Empire in California by answering the below questions: 

Who are the potential Partners to Merrick in the European Nation?

Similar companies in the closet business as Merrick Engineering? 

What is the company’s challenges when partnering with European Companies and going for a global marketplace?

What is its opportunities to partner with local firms in Europe and introducing it to a global marketplace?

What is its strategies when introducing the company to the European Nation?

Brand Development Challenge

You are a new business development consultant. You are meeting with a client to discuss the importance of developing his or her brand.

Write a 1,050-word paper that outlines how you will present the topic of brand management to your client, including any charts, illustrations, or other graphics as needed to clearly state the importance of effective branding.

Describe these key branding points:

Benefits

Pitfalls

Recommendations

Evaluate the benefits of brand development.

Explain how you will advise your client to develop and introduce the brand to their customers.

Cite a minimum of three sources.

Format your paper consistent with APA guidelines.