Write an Essay on Managing the ‘meal experience’ and the ‘experience economy’ including any personal experiences you have; discuss how businesses can provide a total customer experience in the following areas:
· Social experiences
· Convenience/ time
· Atmosphere and interior design
· Food & beverage
An essay of 2,000 words (+ or – 10%) not including references.
A minimum of 6 references required.
Format, structure, accuracy:
Include a title page, introduction and section headings & conclusion. Follow the standard formatting rules for line spacing, font and margins.
Base your essay on referenced material including your own ideas and analysis of the topic.
All material used should be from academic textbooks, journals or websites.