How is storytelling used in advertising?

How is storytelling used in advertising?  Why is it important?  What are the aspects of advertising that are just like little movies? What are elements that you can use to make your ads interesting and exciting? Illustrate your points by including links to ads that are relevant.  Provide clickable urls and references to books and publications that you cite.  Your article should be at least 1,000 words long. All papers must have 1” margins, be double-spaced, and utilize Times New Roman font. Papers must also adhere to formatting guidelines outlined in the APA Style Guide, 6th edition.  

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