Youlou Kabasella and his wife opened Kinshasa Abroad, a restaurant in downtown Columbus, Ohio. Because of the diversity of the city and the restaurant’s proximity to Ohio State University, Mr. Kabasella had expected immediate success. However, turnout and revenue have fallen well short of his projections. To help him understand why performance has been below expectations and identify some possible ways to turn performance around, he has hired a marketing research consultant, Bill Christianson.

Immediately after his initial meeting with the Kabasellas, Mr. Christianson reflects on what yet must be learned in order to properly define the marketing problem and then later address it with appropriate descriptive or causal research. The key general questions that still need to be answered are listed below:

1. What market segment(s) should this unique restaurant target? 

a. What segments would be most inclined to frequent Kinshasa Abroad?

b. What groups would be most interested in African food and beverages?

c. Would these same groups be the ones most interested in African music?

d. Are there groups interested in dancing in a restaurant environment?

2. What thoughts and associations have the restaurant’s general ad slogan (Kinshasa Abroad – African Cuisine and Culture) evoked in the minds of prospective customers?

a. What comes to mind when they think of African food, beverages, or music?

b. How consistent are these thoughts with what the food, beverages, and music are really like?

c. Among consumers who have not tried Kinshasa Abroad, what would their reactions be if they sampled African food, beverages, or music?

d. Are there more effective ways to communicate the nature of an African restaurant to people in Ohio?

e. Are there some “hot button” advertising themes that could be employed if certain consumer groups were better understood?

3. What is the perceived quality of the menu items at Kinshasa Abroad?

a. Have previous patrons been satisfied with their dining experiences?

b. How satisfied have previous patrons been with the restaurant atmosphere?

c. What has motivated previous patrons to try Kinshasa Abroad – cultural curiosity, a more basic search for novelty, or something else?

d. Was this a one-time only experience, or do they see Kinshasa Abroad as a viable dining alternative in the future?

4. At a broader level, what are people in the area seeking when they dine out on different occasions?

a. What types of food and entertainment are they seeking when they go to restaurants on these occasions?

b. Does Kinshasa Abroad provide an experience that is consistent with what is being sought on any of these occasions?

c. What changes might Kinshasa Abroad make in its concept to make itself more attractive to consumer groups in Columbus, Ohio?

1(a). What secondary sources are available that might provide useful information for this project? (5 points). (Note: If you simply answer internet search, no points will be earned. You have to provide the specific source and the purpose of using that source. The Internet is definitely an important source but there are more sources.)

1(b). Sort through the issues Bill Christianson identified above and any others you think may be relevant. Which ones would be best addressed using exploratory research and which ones would be most appropriately investigated with descriptive or perhaps causal research? Please specify which specific method you would use for each type of research (20 points).  

Select  one of the descriptive/observational approaches to research t Then, prepare a written assessment to discuss how  you might use this approach to explore your chosen topic of interest.

Be sure to address the following:

• Why did you select this method?
• What are the strengths and weaknesses of this approach?
• Is this approach more aligned with a qualitative or a quantitative approach to research, and why? 

Next, identify and explain at least one other  descriptive/observational approach you might consider using when  researching your topic further and describe the strengths and weaknesses  of this approach. Determine whether it is more in line with a  qualitative or a quantitative approach to research, and then explain  why.

Support your assignment with at least three scholarly resources. In  addition to these specified resources, other appropriate scholarly  resources, including seminal articles, may be included.

Length: 5-7 pages, not including title and reference pages

For this week’s Assignment you will be creating a hypothetical case assessment in your area of interest involving a client presenting with an issue that merits an adult (18 years – 70 years) personality assessment.

Write a minimum 10-page essay incorporating the following elements:

• Include the following demographic and personal information: fictional name, age, marital status, number of children, educational level, income level, and relevant medical history. Describe clearly the nature of the client’s presenting problem (e.g., consideration of inpatient substance abuse treatment, a candidate for successful completion of a behavior analysis/application program, or a patient with a psychiatric diagnosis, etc.).
• Explain the initial problem in sufficient detail to make clear your decisions regarding assessment.

Based on the above, answer the following questions in essay format:

1. What would be the most appropriate instrument in personality assessment for evaluating the primary presenting problem?
2. What are the strengths regarding what this instrument can tell us about the client?
3. Why is this the most appropriate instrument? (Be sure to include appropriate reference to source materials.)
4. What are the limitations of what this instrument can tell us about the client?
5. Discuss some of the concerns or issues that might arise in a workplace setting with an individual that has this personality disorder. Elaborate on how this disorder could affect the workplace culture/climate in regards to behavior, interpersonal and group interactions, and productivity.
6. In your discussion of the assessment process, including administration and interpretation, consider professional competencies that reflect the professional characteristics, culture of a given work setting and how these practices are essential to an effective multicultural competency environment.

Select an adult personality test – (four) websites for psychological test databases are provided on page 30 of your textbook. Discuss what type of data the test provides and how you might use this particular test to assess a client.

Along with the text, and the four articles listed below, locate an additional two peer reviewed journal articles. (7 total references)

Note: Find a test measuring a construct in your area of interest; do not purchase a review of any test. You will use the websites to look up the name and brief description of a test and then conduct further research on your own about this test.

Read the following articles which are accessible through the following Library links:

Fine, S. (2013). Practical guidelines for implementing preemployment integrity tests. Public Personnel Management, 42(2), 281-292. Retrieved from http://search.ebscohost.com.libauth.purdueglobal.edu/login.aspx?direct=true&db=bth&AN=88923808&site=eds-live

Discuss the following in essay format: Address the purpose of preemployment integrity testing.

1. Describe the primary purpose many organizations include integrity testing during the hiring process of new employees.
2. Describe the differences between overt integrity tests and personality-based integrity tests, including when an organization would choose one over the other type.
3. Discuss the guidance the author provides in regards to fairness and adverse impact from integrity tests.

Meyer, G. J., & Kurtz, J. E. (2006). Advancing personality assessment terminology: Time to retire objective and projective as personality test descriptors. Journal of Personality Assessment, 87(3), 223-225. Retrieved  from 
http://search.ebscohost.com.libauth.purdueglobal.edu/login.aspx?direct=true&db=mdc&AN=17134328&site=eds-live

Discuss the following in essay format:  Address the historical use of the terms objective and projective to classify a personality test, as well as problems with such classification.

Naugle, K. (2009). Counseling and testing: What counselors need to know about state laws on assessment and testing. Measurement & Evaluation In Counseling & Development, 42(1), 31-45. Retrieved  from
http://search.ebscohost.com.libauth.purdueglobal.edu/login.aspx?direct=true&db=tfh&AN=43205692&site=eds-live

Discuss the following in essay format: Review the local laws on assessment and testing, using a comparison between licensed and nonlicensed professionals.

1. Discuss how psychological test publishing companies monitor the competencies of those who purchase and utilize assessment instruments they sell.
2. Using Table 2 – Assessment Legislation via a State-by-State Basis (pgs. 38-39), look up your home state and describe what types of assessment activities the legislation allows a counselor to engage in.
3. Describe why the authors contend that professionals who possess the appropriate coursework, experience and supervision, but are not licensed psychiatrists or psychologists, are being discriminated against when it comes to laws regarding psychological testing.

Scroggins, W., Thomas, S., & Morris, J. (2008). Psychological testing in personnel selection, part I: A century of psychological testing. Public Personnel Management, 37(1), 99-109. Retrieved from 
http://search.ebscohost.com.libauth.purdueglobal.edu/login.aspx?direct=true&db=bth&AN=31579029&site=eds-live

Discuss the following in essay format: Review prior and local hiring practices and the challenges with using personality testing.

1. Why had many industrial psychologists traditionally rejected the use of personality testing while many human resources manager maintain an optimistic and enduring faith in the ability of them to discriminate between good and poor job candidates?
2. Discuss how military psychology and the role of psychological services were considered essential to the nation’s defense efforts during World War II?
3. Describe three ways in which the use of personality tests in employment selection is considered controversial?

The assignment should:

• Follow assignment directions (review grading rubric for best results).
• Use correct APA formatting per the APA Publication Manual, 6th Edition.
• Demonstrate college-level communication through the composition of original materials in Standard American English.
• Be written in Standard American English and be clear, specific, and error-free. If needed, be sure to use the Writing Center for help.
• Be a minimum of 10 pages (not including Title Page and Reference List).

Write a 2400 word APA format paper, including reference page.

Topic: Prepare a strategic plan for either an existing organization or one that may be in your future or one that you plan on creating in the near future). Be sure to provide the following information:

· Purpose of the organization

· Its overarching goal

· An in-depth environmental scan that is (social, technology, economic, environmental, political, legal, and ethical impact on the organization)

· Driving forces that affect its success

· Internal and external SWOT analysis

 List one opportunity or threat to nursing external to the organization. An example may be a competing organization within close proximity offering sign-on bonuses. Discuss the severity of the opportunity or threat and the probability that it may occur in an organization. How might your role as the nurse leader influence this opportunity or threat through relational connectedness? 

The topics of this week are somewhat technical in nature: production and operations management and how companies use information technology to create competitive advantages. Would you be interested in managing the operations of a company? Are you detail oriented enough? What do you think about information technology? Does the internet and the world wide web only create advantages or do you also see perils?

Please write about 150-200 words.

And please also make a reply to a person’s post.

(post it later)

-around 100 words

Respond to the following in a minimum of 275 words: 

This week, we consider how to conduct hypotheses test on one sample data. Discuss the concepts associated with these tests. Consider the following: 

·       What is the importance of the null hypothesis? Why has it been the backbone of mainstream hypothesis testing for decades?

• The difference between a one tail and a two tailed test. 
• The importance of stating the null and alternative hypotheses before conducting the test. 
• What is the difference between a type I and type II error? The importance of a type one error (p) in conducting the test.  What are its limitations?   What are the implications in the context of accepting or rejecting a null hypothesis?
• The relationship between the p value and our decision to accept or reject the null hypothesis 

In growing recognition of the effects of behavior on personal health, public health officials now also collect and analyze behavioral information regarding behaviors such as alcohol and drug use, seat belt and helmet use, smoking, nutrition, exercise, and sexual activities. Surveillance of noncommunicable conditions like heart disease and diabetes has also expanded in recent years. Whereas infectious disease surveillance relies heavily on case reports by physicians, behavioral and noncommunicable disease surveillance is primarily conducted through surveys designed to be representative of the sampled population.

Discuss a Public Health (PH) change made on the local or state level based on the collection of behavioral health information.