1)  Discuss the role of demographics in relationship to integrated marketing communications. 350 words

2) Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective.  350 words

I  have found that my own perceptions on how media fosters unhealthy  models of friendships are quite simple. Films and television typically  create friendships or situations that have minimal or zero complexity to  them. For example you have a group of people who are from different  social groups that magically become friends over the course of a day in  detention such as in the movie The Breakfast Club. In the movie you have  five students who really only share one thing in common but by the end  you find that they have much more in common than you think. This is a  great example of how a film attempts to show people from all walks of  life can become friends if they are open to the idea of friendship.  Although I agree with the movie’s overall message, I find that it’s not  as simple as the movie makes it out to be. As Vernon (2010) stated, “The  spirituality of friendship is not something that can simply be ceded to  the market. It must be recovered because it captures the attitude best  able to negotiate the ambiguities of friendship we have discussed, and  make friendship nothing less than a way of life” (pp. 222-223). So that  begs to question how five individuals can form everlasting relationships  after only nine hours together. Now I am not say that the movie said as  much, however it opened the viewer up to this possibility. There are  many other examples that might be better than The Breakfast Club, but  considering how marketable and classic the movie has become most people  can relate to its message. So how do we challenge and question the  mainstream notions of friendships? We most certainly can attempt to look  past the marketable and try and take them for face value. We must see  them for what they are, a snapshot in time that tries to fit years of  complexities into a shorten timeline that has been molded for  entertainment value. Everyone enjoys a happy ending and in many film and  books author and producers do their best to facilitate these outcomes.  Once again we must understand this is not reality in many cases. Michel  de Montaigne argues that not every individual is even capable of soul  friendship and with that soul friendship is even rarer. (Vernon, 2010,  pp.224-225) However, many films and books who lead people to believe  that soul friendship is an everyday possibly and occurrence given the  situation one finds them in. I think it sends mixed message. Can people  find friendship in all situations? I believe they can but they must  understand that a soul friendship is rare and complex that it is likely  that those friendships are nothing more that friendships of utility or  pleasure.

REF:

The Breakfast Club. (1985, February 14). Retrieved from https://www.imdb.com/title/tt0088847/.

Vernon, Mark. The Meaning of Friendship (pp. 222-225). Palgrave Macmillan UK. Kindle Edition.  

So many great movie friendships to choose from. Bill and Ted. Wayne  and Garth. Lucie and Ethel. Dumb and Dumber. My favorite book/movie  ever, Lonesome Dove, is loaded with some of the most complex friendships  ever (McMurtry, 1981). The movie pulls you into their friendship using  the romance of the old west, cattle drives, Indians, hangings, and  prostitutes. Everything required to make a great movie. And great  friendships. The friendship of the two main characters was very complex.  They didn’t spend all of their time together. They seemed as different  as two people could be. But they were still the same in all of the  important ways. But the friendship is flawed. Gus and Call were forced  to hang one of their other friends, Jake. They had all been Texas  Rangers for years, but Jake broke the law. So Gus and Call had to make  the choice; throw away their lifelong conviction of upholding the law,  or do the right thing and help their friend. The law was their religion.  It was summed up when Gus told their friend Jake, as they were hanging  him, “You know how it works, Jake. You ride with the outlaw, you die  with the outlaw. Sorry, you crossed the line.” And they hung their  friend. Apparently Gus and Call missed the same question I did on the  test/survey we had earlier in this course on friendship, because all  three of us thought the right answer was to hang him. But the movie,  with all it’s western charm, made us root for Gus and Call and their  friendship. Even though it is an unhealthy model of friendship. Their  conviction to upholding the law above their friendship was as strong as  Augustine’s conviction of religion and friendship (Vernon, p. 126).

As I said, Gus and Call were friends, and Texas Rangers together. I  thought that Soren Kierkegaard (Graveyard, gotta love that name) was  spot on. First off, he admitted to writing to make life difficult for  others, so he immediately gets my attention. His opinion that there can  only be friendship between two, and never three, fits well into Lonesome  Dove (Vernon, p. 130). Clara Allen, Gus’s lifelong romantic interest  supports this when she told Gus’s best friend Call, “And I’ll tell you  another thing: I’m sorry you and Gus McCrae ever met. All you two done  was ruin one another, not to mention those close to you. Another reason I  didn’t marry him was because I didn’t want to fight you for him every  day of my life.” It feels like a line one of Graveyard’s relatives could  have written.

Gus and Call are so different, yet in many ways the same self. Nobody  else can understand how they could hang their friend, but for the two  of them, there wasn’t even a choice.

As to our responsibility in terms of challenging and questioning  mainstream notions of friendship, tread carefully. When it has to do  with raising our children, we can only take our best shot. It’s an easy  call to say we don’t want them to really believe that George Costanza is  the role model for what a friend should be. But the other side of the  coin is that the greatest thinkers in history still can’t give us a  single set of rules.

 References:

Vernon, M. (2010). The Meaning of Friendship. New York, NY: Palgrave Macmillan. Chapter 1: Friends at Work

McMurtry, Larry. (1985). Lonesome Dove: A Novel. New York: Simon & Schuster. ISBN (Links to an external site.) 0-671-50420-7

Main stream media in today’s day and age is simply about ratings;  that is to say that they will do what they need to in order to get their  ratings up.  This includes creating a cast of characters who are  presented as having a deep and loving friendship toward one another.   Although this often makes for good television it is not a realistic  representation of how friendship really works in reality.  As I sit here  and rack my brain on what example to use, I don’t watch a lot of  television and when I do it is definitely not a sitcom, the one that  comes to mind the most is the show Friends.  (As I am sure many, if not  all of the class has watched or watches this show.)  In the sitcom  Friends, there are six friends that are close friends; indeed, four of  them live across from each other.  The problem with this show’s  representation of friendship is that is it un-realistic and false; their  friendships are too perfect.  The show doesn’t have an episode where  they have a falling out with another friends, even all there are some  serious betrayals of the friendship in other episodes.  The friendship  presented in the show are completely selfless, and according to Kant,  Augustine, Aristotle, and even Thomas admits that there is always an  element of self-loving in friendships.  Kant states, that a friendship  solely based on the other person’s interest would ultimately undermine  their own happiness. (Vernon, 2010)  Furthermore, the same can be said  if a person puts their self interest above their friends.  The way in  which Kant finds a balance for this is that a person can put aside their  self interest by knowing that their friends will take care of them  instead.  As Vernon states this does not really give a solution to how  friendship have an element of self-interest involved in them.  I would  have to agree, humans are not perfect beings, and I think the best way  to challenge the notion of a selfless friendship is to understand that  each person has their own desires and that people need to trust the  moral foundation that the friendship is built upon.  Trust and accept  one other for who they are, and not let the notion of a ‘perfect,  selfless’ friendship overshadow the reality of friendship. 

References

Vernon, M. (2010). The Meaning Friendship. New York : Palgrave Macmillian.

If  “soul friendships” represent our highest attainment of friendship and  require great honesty and pure love, what might be our ethical  obligation to attempt to nurture such friendships?

Analyze, drawing upon examples from your own life, whether  such friendships are possible and explain some of the ethical  considerations that accompany them. 

Aristotle considers the highest level of friendship to be that of the  soul.  This level is observable in religions, communities, some private  organizations and lifelong friends.  It is the most profound level of  the three and is described as friends who love each other as they love  themselves.   Cicero & Quincey (1920) stated, “Whoever is in  possession of a true friend sees the exact counterpart of his own  soul.”  This is a deep human connection and is testament to for those  who share a level of intimacy which is reciprocated. A contemporary  phrase which society is mostly familiar with is ‘soul mates’ or simply  ‘soul friends.’

It is our ethical obligations to nurture this type of friendship  because I believe it enables us to survive as a species and allow our  respective cultures to remain and adaptive mechanism for our society and  physical environment.  What I am proposing is that sustaining “soul  friendships” have long term effects on the acceptance of diversity and  to degrade cultural inequities across the globe.  I also believe that  such friendships are possible and have been actively experiencing such  friendships for years.  Actually, a new friendship may be in the works.

A friend of mine, whom I consider a ‘good’ friend recently receive  some bad news from home.  She is currently stationed in Korea, so she is  isolated from a social scene.  I was very humbled to have received a  message from her stating that I was one of the first people that she  contacted to vent.  Realizing this, and with this class in mind, I am  happy to say that I am approaching this new development in our friends  as altruistically as I can.  Vernon (2010) allowed me to understand this  development when I read, “soul friendship is fundamentally the  unrepeatable experience of knowing, and being known, by that one,  particular person.”

References

Cicero, M. Tullius., De Quincey, T. (1920) Whoever is in possession of a true friend sees the exact counterpart of his own soul

Vernon, M. (2010). The Meaning of Friendship. Basingstoke: Palgrave Macmillan.

6-1 Case Study: Risk Factors

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Instructions

Mr. R is a 48-year-old Hispanic man who has worked the past 10 years as a warehouse worker. He is 5’6″, weighs 175 pounds, and has a waist circumference of 38″. At his last visit at your office, his blood pressure was 140/60 mm Hg. Prior to the visit, he had fasting blood work done, and his primary care provider plans to review the results with him today. The pertinent diagnostic results are as follows: a fasting plasma glucose level of 137 mg/dL, an HDL level of 27 mg/dL, LDL level of 247 mg/dL, a serum triglyceride level of 210 mg/dL. Use the following prompts as guidelines while performing and writing your case study:

1. Identify what this individual is most at risk for based on the information presented in this case above.
2. Explain the significance of this individual’s weight and waist diameter. Explain how this individual is at increased risk for insulin resistance.
3. Explain briefly the differences between hypoinsulinemia, hyperinsulinemia, hyperglycemia, and hypoglycemia as each relate to an individual with type 1 diabetes mellitus and type 2 diabetes mellitus.

Pathology: Introduction and Identification

Begin each case study by introducing the scenario/specific themes so that any reader would know what this case study is about. From there, start answering prompts above.

Pathology: Explanation and Plan of Care

Follow the rubric. You need to develop a plan of care for the patient. What education or care would you provide? Provide more than 1 example

Make a table for plan for Pt care

Plan for the Patient Care

Assessment

Nursing Diagnosis

Patients Outcome

Interventions

Rationale 

Evaluation of the outcome

Response to Questions

 Explore issues ideas and concerns as it relates to this patient. Integrate your own thought processes into your responses.

(Adequately address prompts above in the case study, and explore issues, ideas, or concerns)

Patient-Care Technologies

Follow the rubric. Explain the role of patient care technologies in caring for this patient. What might assist this patient? Provide different Examples(i.e might be a patient portal,  tele-medicine, etc.)

Incorporation of Resources

Multiple resources best to support claims

Articulation of Response (APA/Mechanics)

Answer the following question with at least 350 Words.

3 academic sources cited in APA Format.

The Global Transportation System (GTS) includes a maritime component. Explain the key elements of this mode of transportation to include methods, intermodal connections, and impact. What is the impact of a disruption? Describe the key attributes of the Maritime Transportation Security Act (MTSA) of 2002. How has this law impacted the overall governance of security within the 360 ports within the United States?

The “soul friendships” can be difficult to cultivate.  As it states  in the chapter, they can take time to develop, but usually there is some  sort of commonality between the two people in which the friendship can  develop into one of the soul.  The example in the chapter in which Mark  Vernon uses for this is between Montaigne and La Boetie.  Montaigne is  said to state that individuals that are capable of soul friendship are  rare and thus the soul friendship even rarer.  He goes on to say that  they are a force of destiny.  However, Mark Vernon points out that the  friendship in which Montaigne and La Boetie formed was based off of  timing and the period in which the lived.  Both had similar, and  dangerous points of view for the time, so when the met their friendship  already had a foundation to built upon.  This is an important aspect for  the development of a friendship of the soul because without some form  of commonality in where mutual respect is given the friendship cannot  develop into something deeper.  The author also uses Emerson and Fuller  as an example, even all Emerson uses the “phrase divine friendship.”   When they firs met Emerson did not initially take a liking to her,  however he soon had a great respect for her because of her mind.  This  then laid a common ground and mutual respect was able to form and then  deepen into a friendship of the soul.  I think it is important for  friends of the soul to have a foundation of mutual respect, and by  having this they are less inclined to be upset or the friendship failing  when the other person is completely honest with them.  In fact, that  should be something that is welcomed, because they respect each other to  such a degree that it goes beyond petty indifferences.  I can say that I  have one such friend, I may not call our friendship a “soul friendship”  but it is close.  I respect him and he respects me and we have always  been able to be honest with each other.  It is a friendship where,  although there is still and element of self-loving, we can see past our  differences and in a way that makes the friendship more meaningful.  The  reason I say this is that I can count on him to real me back in when I  am being a little stubborn, or when I cannot see the truth of a matter  because I am blinded by some emotion.  The key to is to be honest and  respectful and to understand that difference of opinions is what makes  the friendship more than just someone I can be around and be polite to.          

References

Vernon, M. (2010). The Meaning Friendship. New York : Palgrave Macmillian.

Imagine you are the security manager for a startup company and they have asked you to create a budget for the security department. The company will be a 200,000 square foot warehouse that stores electronics. There will be 10 loading doors, 10 offices for staff, and a shipping and receiving department. The warehouse has 5 entry and exit doors aside from the dock doors. The parking lot has 50 parking stalls.

Write a 1,750-word proposal in which you design a budget for security of the warehouse, its contents, the staff, and customers.

Include the following in your proposal:

• 24 hour security protection – How many security officers do you recommend for this type of a facility? The cost per officer for a full year. The total cost for the security staff.
• Salary for the security manager per year.
• Fire system installed (number of pull stations, smoke detectors & control panels installed).
• Approx. how many fire extinguishers will we need throughout the building? What type and cost per unit?
• Burglary system installed (type and quantity of door alarms, motion sensors and control panels installed).
• Do you recommend a fence around the exterior of the property? If so, what type?
• Do you recommend a vehicle for exterior patrol? If so, what type and the cost.
• Do you recommend a Segway type device for interior patrol? If so, the cost.
• Cameras installed for interior and exterior (total number and the type that will be used).
• The type and cost of lighting will you use on the exterior parking lot. 
• What is your recommendation for the “high end” electronics that come in? Explain the costs involved, if any.
• Miscellaneous – Any other expense that you might think of will need to be added and explained.

There is no set dollar amount for this proposal but be as detailed as possible. There should be a total dollar amount for operating costs of the security department.

Format your assignment consistent with APA guidelines.