In this assignment, you will create a magazine or web ad for a smart product of your choosing. Select one type of smart device for personal use and create a one-page advertisement. Use what youve learned to imagine the details of your product, then persuade your target audience that its worth the investment!  Be sure to cite any resources for images and other content if needed.

Your ad should:

• be aimed at a specific target audience
• describe the features of the product
• highlight the technology used
• persuade the audience about the appeal of the product
• address common concerns consumers might have
• be creative, engaging, and appropriate for a general audience

 In the prior two accounting courses we studied financial accounting. Now, we are studying Managerial Accounting.

• Using the text information, but in your own words, describe managerial accounting.
• Describe the differences from financial accounting and how each is used.
• What types of reports does each produce, for whom and how often?

 Support your answers with examples and research and cite your sources using the APA format. 

A. Watch the video here: https://www.youtube.com/watch?v=HwbX4HUOdE8

B. Address the following:

1. Explain the value of diverse perspectives in the process of innovation.
2. How is this related to the concept of strong versus weak ties?
3. Why do most large organizations seem to have trouble coming up with and implementing innovations?
4. If you were running a large organization, how would you make sure that innovative thinking was not only safe, but encouraged?  Why is it important to make it safe to fail?  (See Slide 5 of the Lesson 3 PowerPoint). In connection with (4), please view the following short link: https://www.ted.com/talks/shimpei_takahashi_play_this_word_game_to_come_up_with_original_ideas
5. In addition to the course readings and lectures (which you may cite along with other sources), you should use LIRN to find at least one additional article related to this topic.  One is provided for you (Russel and Russel [1992] in the Readings for Lessons 3 and 4. 

   C. The paper should be 6-8 pages long.  It should include at least 4 citations, using APA rules.  Use 12-pt Times New Roman font and upload it here to your Canvas platform, Paper Assignment #1.   Be sure to view the rubric to see how your paper will be graded.

• Discuss pros/cons of a adaptive web site
• Discuss pros/cons of a dedicated web site
• Identify and discuss best approaches to website development for mobile applications

Word Count: 300additional Scholarly source
Strict APA 7 format