Week 4 Written Assignment: Business Plan Executive Summary
This assignment is worth 40 points.
Please add your name and a title to your proposed paper and attach it as a file.
Business Plan Paper: Prepare an initial executive summary (1 to 2 pages) for your proposed business using the business plan outline in the Class Resources link of the course and one of the sample business plans available from the Class Resources links of the course. Additional guidance is shown below.
Executive Summary Paragraphs
Note: Listed below are some suggested guidelines for preparing the Executive Summary. As appropriate for your business plan, include paragraphs or comments about the following.
a. Include the business name and location.
b. Provide a brief description of your company’s management capabilities and background.
c. Provide a brief description of your company including history (if not a start-up business), industry and target market.
d. Describe your products and services and the marketing mix to be used to reach your customers.
e. Explain how (and why if you are confident) your company will succeed in the future.
f. Summarize your financial request (if you are applying for a loan).
g. Describe your funding requirements including how the money will be spent and your repayment proposal if you are applying for a loan.