BUSI 520

INTEGRATION OF FAITH AND LEARNING: RESPONSIBILITY ASSIGNMENT
INSTRUCTIONS

OVERVIEW

MBA programs around the country are starting to require their students to become more effective
writers. This is in response to industrys urging for grad schools to improve the writing skills of
graduate students. Writing at the MBA level should be informative, colorful, and nuanced, and
the writing should include simple words vs. complicated (especially if used out of context). This
assignment requires the integration of directly quoted Bible verse directly with the selected
marketing management topic. Be sure this applies specifically to marketing management, not
management or business in general.

INSTRUCTIONS
To ourselves and to our Lord and Savior Jesus Christ

The Scripture verse from the Old Testament (Joshua 1:9) says, Have I not commanded you? Be
strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will
be with you wherever you go.

In a 500-word (12 point, double-spaced) document that is in current APA format, discuss this
Scripture verse within the context of marketing management. Relate this to a specific for-profit
brand or business organization of your choosing. Use two scholarly sources as references.
Submit the assignment as a Microsoft Word document.

Discuss how Christian faith impacts marketing management decisions in the selected
organization, including how faith was the source of its marketing management decisions, and
how many company founders have demonstrated such faith.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.